LEADER 03556nam 22006614a 450 001 9910954900303321 005 20200520144314.0 010 $a0-585-35319-0 010 $a0-262-26764-0 010 $a0-262-29185-1 035 $a(CKB)111004366547674 035 $a(EBL)3338418 035 $a(SSID)ssj0000137306 035 $a(PQKBManifestationID)11151427 035 $a(PQKBTitleCode)TC0000137306 035 $a(PQKBWorkID)10088430 035 $a(PQKB)10021496 035 $a(MiAaPQ)EBC3338418 035 $a(OCoLC)50853807$z(OCoLC)48846007$z(OCoLC)50689032$z(OCoLC)559435143$z(OCoLC)648371060$z(OCoLC)722745538$z(OCoLC)728043129$z(OCoLC)888768958$z(OCoLC)923251504$z(OCoLC)961633856$z(OCoLC)962672261 035 $a(OCoLC-P)50853807 035 $a(MaCbMITP)2366 035 $a(Au-PeEL)EBL3338418 035 $a(CaPaEBR)ebr2001005 035 $a(OCoLC)923251504 035 $a(EXLCZ)99111004366547674 100 $a19990524g20009999 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDesign rules /$fCarliss Y. Baldwin and Kim B. Clark 205 $a1st ed. 210 $aCambridge, Mass. $cMIT Press$dc2000- 215 $a1 online resource (480 p.) 300 $aDescription based upon print version of record. 311 08$a0-262-02466-7 320 $aIncludes bibliographical references (p. [419]-452) and index. 327 $av . 1. The power of modularity. 330 $aWe live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Although our fast-moving economy often seems to be outside of our influence or control, human beings create the things that create the market forces. Devices, software programs, production processes, contracts, firms, and markets are all the fruit of purposeful action: they are designed. Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark develop a powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy. 606 $aElectronic digital computers$xDesign and construction$xHistory 606 $aModularity (Engineering) 606 $aComputer industry$xHistory 606 $aIndustrial organization 615 0$aElectronic digital computers$xDesign and construction$xHistory. 615 0$aModularity (Engineering) 615 0$aComputer industry$xHistory. 615 0$aIndustrial organization. 676 $a621.39 700 $aBaldwin$b Carliss Y$g(Carliss Young)$01827755 701 $aClark$b Kim B$0115337 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910954900303321 996 $aDesign rules$94395889 997 $aUNINA