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010   $a1-282-09130-1
010   $a9786612091308
010   $a0-8144-1524-5
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100   $a20090209d2009      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aChaotics $ethe business of managing and marketing in the age of turbulence /$fPhilip Kotler and John A. Caslione
205   $a1st ed.
210   $aNew York $cAmerican Management Association$dc2009
215   $a1 online resource (225 p.)
300   $aDescription based upon print version of record.
311 08$a0-8144-1521-0 
320   $aIncludes bibliographical references and index.
327   $aContents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors
330   $aWe have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:  detect sources of turbulence  prepare scenarios  predict resulting vulnerabilities and opportunities  develop responses to ensure long-term resilie
606   $aBusiness cycles
606   $aGlobalization
606   $aManagement
606   $aMarketing
615  0$aBusiness cycles.
615  0$aGlobalization.
615  0$aManagement.
615  0$aMarketing.
676   $a658
700   $aKotler$b Philip$034994
701   $aCaslione$b John A$01142012
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910954874403321
996   $aChaotics$92746864
997   $aUNINA