LEADER 04310nam 2200685 a 450 001 9910954333403321 005 20251117083111.0 010 $a1-282-59772-8 010 $a9786612597725 010 $a0-472-02607-0 035 $a(CKB)2520000000006876 035 $a(EBL)3414692 035 $a(OCoLC)923502003 035 $a(SSID)ssj0000335981 035 $a(PQKBManifestationID)11273543 035 $a(PQKBTitleCode)TC0000335981 035 $a(PQKBWorkID)10278215 035 $a(PQKB)11003864 035 $a(MiAaPQ)EBC3414692 035 $a(BIP)46252279 035 $a(BIP)13592373 035 $a(EXLCZ)992520000000006876 100 $a20061101d2007 ub 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCommerce in color $erace, consumer culture, and American literature, 1893-1933 /$fJames C. Davis 205 $a1st ed. 210 $aAnn Arbor $cUniversity of Michigan Press$dc2007 215 $a1 online resource (309 p.) 225 1 $aClass, culture 300 $aDescription based upon print version of record. 311 08$a0-472-06987-X 320 $aIncludes bibliographical references (p. 279-290) and index. 327 $aContents; Introduction; 1. No Place of Race: Consumer Culture's Critical Tradition; 2. ""Stage Business"" as Citizenship: Ida B. Wells at the World's Columbian Exposition; 3. Thrown into Relief: Distinction Making in The American Scene; 4. Race-changes as Exchanges: The Autobiography of an Ex-coloured Man; 5. A Black Culture Industry: Public Relations and the ""New Negro"" at Boni and Liveright; 6. Confessions of the Flesh: The Mass Public in Epidermal Trouble in Nathanael West's Miss Lonelyhearts and George Schuyler's Black No More; Conclusion: Leaving Muncie; Notes; Bibliography; Index 330 $aCommerce in Color explores the juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjectsincluding the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry Jamess critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnsons The Autobiography of an Ex-Colored Manas he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the culture of consumption and the culture of segregation, Dawson poses new and provocative questions about American culture and social history. Both an influential literary study and an absorbing historical read, Commerce in Color proves thatin Americaadvertising, publicity, and the development of the modern economy cannot be understood apart from the question of race. A welcome addition to existing scholarship, Daviss study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered. James Smethurst, University of Massachusetts James C. Davis is Assistant Professor of English at Brooklyn College. 410 0$aClass, culture. 606 $aAmerican literature$y20th century$xHistory and criticism 606 $aConsumption (Economics) in literature 606 $aMaterial culture$zUnited States$xHistory$y20th century 606 $aPopular culture$zUnited States$xHistory$y20th century 606 $aRacism in popular culture 606 $aAfrican American consumers$xSocial conditions 615 0$aAmerican literature$xHistory and criticism. 615 0$aConsumption (Economics) in literature. 615 0$aMaterial culture$xHistory 615 0$aPopular culture$xHistory 615 0$aRacism in popular culture. 615 0$aAfrican American consumers$xSocial conditions. 676 $a810.9/3553 700 $aDavis$b James C$g(James Cyril)$0247927 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910954333403321 996 $aCommerce in color$94481168 997 $aUNINA