LEADER 03101nam 2200757 a 450 001 9910954165103321 005 20251012110025.0 010 $a9781283892728 010 $a1283892723 010 $a9781780344300 010 $a1780344309 010 $a9781606491744 010 $a1606491741 024 7 $a10.4128/9781606491744 035 $a(CKB)2550000000042441 035 $a(EBL)876591 035 $a(OCoLC)712119338 035 $a(SSID)ssj0000507424 035 $a(PQKBManifestationID)11303301 035 $a(PQKBTitleCode)TC0000507424 035 $a(PQKBWorkID)10545973 035 $a(PQKB)10646613 035 $a(CaBNVSL)gtp00545434 035 $a(Au-PeEL)EBL876591 035 $a(CaPaEBR)ebr10437032 035 $a(CaONFJC)MIL420522 035 $a(CaSebORM)9781606491744 035 $a(MiAaPQ)EBC876591 035 $a(Perlego)403096 035 $a(FR-PaCSA)88973246 035 $a(FRCYB88973246)88973246 035 $a(EXLCZ)992550000000042441 071 53$a2$bBEP 100 $a20101222d2010 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFundamentals of writing for marketing and public relations $ea step-by-step guide for quick and effective results /$fJanet Mizrahi 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2010 215 $a1 online resource (109 p.) 225 1 $aCorporate communication collection,$x2156-8170 300 $aDescription based upon print version of record. 311 08$a9781606491737 311 08$a1606491733 320 $aIncludes bibliographical references (p. 85-87) and index. 327 $aList of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. 330 3 $aThis book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. 410 0$aCorporate communication collection,$x2156-8170. 606 $aBusiness writing 606 $aCommunication in marketing 606 $aPublic relations 615 0$aBusiness writing. 615 0$aCommunication in marketing. 615 0$aPublic relations. 676 $a808.06665 700 $aMizrahi$b Janet$0866208 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910954165103321 996 $aFundamentals of writing for marketing and public relations$94445207 997 $aUNINA