LEADER 03597oam 2200637I 450 001 9910954003003321 005 20251117090028.0 010 $a1-138-25860-1 010 $a1-315-23504-8 010 $a1-351-87586-8 024 7 $a10.4324/9781315235042 035 $a(CKB)3710000001081704 035 $a(MiAaPQ)EBC4816735 035 $a(Au-PeEL)EBL4816735 035 $a(CaPaEBR)ebr11355922 035 $a(CaONFJC)MIL997361 035 $a(OCoLC)975224283 035 $a(OCoLC)974642119 035 $a(BIP)58361654 035 $a(BIP)8013296 035 $a(EXLCZ)993710000001081704 100 $a20180706e20162003 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aVictorian publishing $ethe economics of book production for a mass market, 1836-1916 /$fAlexis Weedon 205 $a1st ed. 210 1$aLondon :$cRoutledge,$d2016. 215 $a1 online resource (229 pages, 3 unnumbered pages of plates) $cillustrations, tables 225 1 $aThe nineteenth century series 300 $aFirst published 2003 by Ashgate Publishing. 311 08$a0-7546-3527-9 311 08$a1-351-87587-6 320 $aIncludes bibliographical references and index. 327 $a1. Archives and information sources -- 2. The growth of the mass market for books -- 3. Trends in book production costs -- 4. Looking after the bottom line -- 5. Educational publishing -- 6. Publishing strategies for the mass market : a case study. 330 $aDrawing on research into the book-production records of twelve publishers-including George Bell & Son, Richard Bentley, William Blackwood, Chatto & Windus, Oliver & Boyd, Macmillan, and the book printers William Clowes and T&A Constable - taken at ten-year intervals from 1836 to 1916, this book interprets broad trends in the growth and diversity of book publishing in Victorian Britain. Chapters explore the significance of the export trade to the colonies and the rising importance of towns outside London as centres of publishing; the influence of technological change in increasing the variety and quantity of books; and how the business practice of literary publishing developed to expand the market for British and American authors. The book takes examples from the purchase and sale of popular fiction by Ouida, Mrs. Wood, Mrs. Ewing, and canonical authors such as George Eliot, Wilkie Collins, and Mark Twain. Consideration of the unique demands of the educational market complements the focus on fiction, as readers, arithmetic books, music, geography, science textbooks, and Greek and Latin classics became a staple for an increasing number of publishing houses wishing to spread the risk of novel publication. 410 0$aNineteenth century (Aldershot, England) 606 $aPublishers and publishing$zGreat Britain$xHistory$y19th century 606 $aPublishers and publishing$zGreat Britain$xHistory$y20th century 606 $aBook industries and trade$zGreat Britain$xHistory$y19th century 606 $aBook industries and trade$zGreat Britain$xHistory$y20th century 615 0$aPublishers and publishing$xHistory 615 0$aPublishers and publishing$xHistory 615 0$aBook industries and trade$xHistory 615 0$aBook industries and trade$xHistory 676 $a070.5/0941 700 $aWeedon$b Alexis.$0937443 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910954003003321 996 $aVictorian publishing$94479482 997 $aUNINA