LEADER 01213nas  2200409-a 450 
001 996216398503316
005 20220901213023.0
011   $a2327-9257
035   $a(DE-599)ZDB2477527-7
035   $a(OCoLC)299097475
035   $a(CKB)991042723407100
035   $a(CONSER)--2009235054
035   $a(EXLCZ)99991042723407100
100   $a20090122b19351936  ---            a
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 04$aThe national marketing review
210   $aChicago $cPublished for the National Association of Marketing Teachers by Business Publications$d1935-1936
311   $a0190-9509 
531   $aNATIONAL MARKETING REVIEW
606   $aMarketing$vPeriodicals
606   $aMarketing$2fast$3(OCoLC)fst01010167
606   $aMarketing$2gtt
608   $aPeriodicals.$2fast
610   $aMarketing & Sales
615  0$aMarketing
615  7$aMarketing.
615 17$aMarketing.
676   $a658.805
712 02$aNational Association of Marketing Teachers.
906   $aJOURNAL
912   $a996216398503316
996   $aThe national marketing review$92091018
997   $aUNISA

LEADER 02615oam  2200493K  450 
001 9910953523203321
005 20251116185842.0
010   $a9781000076233$b(electronic book)
010   $a-000076237$b(electronic book)
010   $a0-429-33075-8
010   $a9780367505813$b(paperback)
035   $a(CKB)4100000011266816
035   $a(MiAaPQ)EBC6209052
035   $a(OCoLC)1157949066
035   $a(OCoLC-P)1157949066
035   $a(FlBoTFG)9780429330759
035   $a(EXLCZ)994100000011266816
100   $a20200609h20202020  ky         0
101 0 $aeng
135   $aur|n|||||||||
181   $ctxt$2rdacontent
181   $2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAbsolute essentials of entrepreneurship /$fNerys Fuller-Love
205   $a1st ed.
210   $aAbingdon, England ;$aNew York, NY $cRoutledge$d2020
215   $a1 online resource (123 pages) ;$cillustrations, charts
225 1 $aAbsolute Essentials of Business and Economics
311 08$a0-367-35332-6 
320   $aIncludes bibliographical references and index.
327   $aCover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- 1 Introduction -- 2 Entrepreneurship: theories and context -- 3 The entrepreneur, characteristics and personality -- 4 Opportunity recognition: creativity and innovation -- 5 Enterprise culture -- 6 Female entrepreneurship -- 7 Entrepreneurial strategies -- Index.
330   $a"Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs."--$c[provided by publisher]
410  0$aAbsolute essentials of business and economics.
606   $aEntrepreneurship
615  0$aEntrepreneurship.
676   $a658.421
700   $aFuller-Love$b Nerys$01882687
801  0$bOCoLC-P
801  1$bOCoLC-P
906   $aBOOK
912   $a9910953523203321
996   $aAbsolute essentials of entrepreneurship$94498048
997   $aUNINA