LEADER 04372nam 2200565Ia 450 001 9910953216803321 005 20251116210426.0 010 $a1-282-75414-9 010 $a9786612754142 010 $a0-472-02730-1 035 $a(CKB)2560000000016216 035 $a(EBL)3414925 035 $a(SSID)ssj0000413457 035 $a(PQKBManifestationID)11300736 035 $a(PQKBTitleCode)TC0000413457 035 $a(PQKBWorkID)10380971 035 $a(PQKB)11170215 035 $a(MiAaPQ)EBC3414925 035 $a(BIP)46180299 035 $a(BIP)6364842 035 $a(EXLCZ)992560000000016216 100 $a20000531d2000 ub 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCampaign reform $einsights and evidence /$fedited by Larry M. Bartels and Lynn Vavreck 210 $aAnn Arbor $cUniversity of Michigan Press$dc2000 215 $a1 online resource (270 p.) 300 $aDescription based upon print version of record. 311 08$a0-472-06731-1 320 $aIncludes bibliographical references and index. 327 $a""Contents""; ""Preface""; ""1. Campaign Quality: Standards for Evaluation, Benchmarks for Reform / Larry M. Bartels""; ""2. Assessing Attack Advertising: A Silver Lining / John G. Geer""; ""3. How Does It All ""Turnout""? Exposure to Attack Advertising, Campaign Interest, and Participation in American Presidential Elections / Lynn Vavreck""; ""4. Watching the Adwatches / Kathleen Hall Jamieson and Paul A. Waldman""; ""5. Shifting the Balance: Journalist versus Candidate Communication in the 1996 Presidential Campaign / Marion Just, Tami Buhr, and Ann Crigler"" 327 $a""6. Is Reform Really Necessary? A Closer Look at News Media Coverage, Candidate Events, and Presidential Votes / Daron R. Shaw""""7. Regime Support and Campaign Reform / Bruce Buchaman""; ""8. Campaign Reform: Insights and Evidence Report of the Task Force on Campaign Reform""; ""Task Force Members""; ""Index"" 330 $aWhat is wrong with American political campaigns? How could the campaign process be improved? This volume brings the expertise of leading political scientists to the public debate about campaign reform. These scholars probe the reality behind the conventional wisdom that nasty, vacuous campaigns dominated by big money and cynical media coverage are perverting our political process and alienating our citizenry. Some of their conclusions will be startling to campaigners and critics alike. For example, attack advertisements prove to be no more effective than self-promotional advertisements, but are more substantive. Indeed, candidates in their advertisements and speeches focus more on policy and less on strategy and process than any major news outlet, including the New York Times. The volume suggests that, as a result, prospective voters in 1996 knew more about the candidates' issue positions than in any presidential election in decades, yet turnout and public faith in the electoral process continued to decline. For aspiring reformers, Bartels and his colleagues provide a bracing reality check. For students and scholars of electoral politics, political communication, and voting behavior, they provide an authoritative summary and interpretation of what we know about the nature and impact of political campaigns. The insights and evidence contained in this volume should be of interest to anyone concerned about the present state and future prospects of American electoral process. Larry M. Bartels is Professor of Politics and Public Affairs and Stuart Professor of Communications and Public Affairs in the Woodrow Wilson School, Princeton University. Lynn Vavreck is Assistant Professor of Government, Dartmouth College. Other contributors are Bruce Buchanan, Tami Buhr, Ann Crigler, John G. Geer, Kathleen Hall Jamieson, Marion Just, Daron R. Shaw, and John Zaller. 606 $aElections$zUnited States 606 $aPolitical campaigns$zUnited States 615 0$aElections 615 0$aPolitical campaigns 676 $a324.7/0973 701 $aBartels$b Larry M.$f1956-$0857481 701 $aVavreck$b Lynn$f1968-$01806732 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910953216803321 996 $aCampaign reform$94479789 997 $aUNINA