LEADER 04440nam 22006255 450 001 9910674348903321 005 20230824132319.0 010 $a9783030968106$b(electronic bk.) 010 $z9783030968090 024 7 $a10.1007/978-3-030-96810-6 035 $a(MiAaPQ)EBC7206919 035 $a(Au-PeEL)EBL7206919 035 $a(CKB)26183519000041 035 $a(DE-He213)978-3-030-96810-6 035 $a(PPN)268208182 035 $a(EXLCZ)9926183519000041 100 $a20230222d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRemote Sensing Land Surface Changes $eThe 1981-2020 Intensive Global Warming /$fby Felix Kogan 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022. 215 $a1 online resource (463 pages) 311 08$aPrint version: Kogan, Felix Remote Sensing Land Surface Changes Cham : Springer International Publishing AG,c2023 9783030968090 320 $aIncludes bibliographical references and index. 327 $aChapter 1-Why this Topic? -- Chapter 2-Global Warming Impact on Earth Systems -- Chapter 3-The IPCC Reports on Global Warming and Land Changes -- Chapter 4.NOAA Operational Environmental Satellites for Earth Monitoring -- Chapter 5-New Remote Sensing Vegetation Health Technology -- Chapter 6-Cause of Climate Warming -- Chapter 7- Land Cover Changes from Intensive Climate Warming -- Chapter 8-Global Warming Crop Yield and Food Security -- Chapter 9-Remote Sensing Malaria During Global Warming -- Chapter 10-Malaria Performance Trend During 1981-2022 -- Chapter 11-Remote Sensing Drought Watch and Food Security -- Chapter 12-Has Drought Intensified During 1981-2021 Global Warming? 330 $aThis book discusses the detrimental consequences of climate-related land changes over a 40-year period between 1981 and 2020, and focuses on how climate warming is deteriorating the agricultural system due to excessive heat, lack of moisture and more intensive and widespread droughts leading to a reduction of agricultural production. Most of the existing literature on the unfavourable consequences of global warming for land are based on a relatively short period of weather station data, covering local land areas with limited networks and monitoring parameters. These concerns have led to the use of satellite data, whose measurements are controlled by such vegetation characteristics as chlorophyll, carotenoids, moisture contents in the plants and temperature inside the vegetation community. Therefore, the discussion of this book is completely based on high-resolution global land surface measurements by the sensors on the National Oceanic and Atmospheric Administration?s (NOAA) operational afternoon polar-orbiting satellites. The book also focuses on understanding climate change impacts on land changes where humans are living, and combines biophysically-grounded methods and the 40-year data to develop models for monitoring large-scale Earth warming impacts on land and for timely prediction of climate consequences for humans. These 40-year trends in land characteristics will help to better inform the assessment of potential changes in the future and how to reach human sustainability. 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Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. 330 $aA fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information 606 $aWeb sites$xEvaluation 606 $aWeb sites$xTesting 606 $aWeb sites$xDesign 606 $aInternet marketing 615 0$aWeb sites$xEvaluation. 615 0$aWeb sites$xTesting. 615 0$aWeb sites$xDesign. 615 0$aInternet marketing. 676 $a006.7 700 $aAsh$b Tim$f1965-$01808863 701 $aPage$b Rich$01808864 701 $aGinty$b Maura$01808865 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910952299303321 996 $aLanding page optimization$94359346 997 $aUNINA