LEADER 02902nam  2200757 a 450 
001 9910952299303321
005 20200520144314.0
010   $a9781118234532
010   $a1118234537
010   $a9781299189348
010   $a1299189342
010   $a9781118220726
010   $a1118220722
035   $a(CKB)2670000000240567
035   $a(EBL)817937
035   $a(OCoLC)807062167
035   $a(SSID)ssj0000700769
035   $a(PQKBManifestationID)11940498
035   $a(PQKBTitleCode)TC0000700769
035   $a(PQKBWorkID)10672367
035   $a(PQKB)11636726
035   $a(Au-PeEL)EBL817937
035   $a(CaPaEBR)ebr10630513
035   $a(CaONFJC)MIL450184
035   $a(CaSebORM)9781118234532
035   $a(MiAaPQ)EBC817937
035   $a(OCoLC)852164049
035   $a(OCoLC)ocn852164049
035   $a(Perlego)1010736
035   $a(EXLCZ)992670000000240567
100   $a20111207d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aLanding page optimization $ethe definitive guide to testing and tuning for conversions /$fTim Ash, Rich Page, Maura Ginty
205   $a2nd ed.
210   $aIndianapolis, Ind. $cJohn Wiley & Sons$dc2012
215   $a1 online resource (483 p.)
225 1 $aSybex serious skills
225  0$aSerious skills
300   $aIncludes index.
311 08$a9780470610121 
311 08$a0470610123 
327   $apt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.
330   $aA fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information
606   $aWeb sites$xEvaluation
606   $aWeb sites$xTesting
606   $aWeb sites$xDesign
606   $aInternet marketing
615  0$aWeb sites$xEvaluation.
615  0$aWeb sites$xTesting.
615  0$aWeb sites$xDesign.
615  0$aInternet marketing.
676   $a006.7
700   $aAsh$b Tim$f1965-$01808863
701   $aPage$b Rich$01808864
701   $aGinty$b Maura$01808865
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910952299303321
996   $aLanding page optimization$94359346
997   $aUNINA