LEADER 04013nam 2200745Ia 450 001 9910952293603321 005 20200520144314.0 010 $a9786613895899 010 $a9781283583442 010 $a1283583445 010 $a9780252091766 010 $a0252091760 035 $a(CKB)2670000000241152 035 $a(EBL)3414004 035 $a(SSID)ssj0000711762 035 $a(PQKBManifestationID)11489283 035 $a(PQKBTitleCode)TC0000711762 035 $a(PQKBWorkID)10722531 035 $a(PQKB)11302538 035 $a(MiAaPQ)EBC3414004 035 $a(OCoLC)842262469 035 $a(MdBmJHUP)muse23843 035 $a(Au-PeEL)EBL3414004 035 $a(CaPaEBR)ebr10593676 035 $a(CaONFJC)MIL389589 035 $a(OCoLC)923494726 035 $a(Perlego)2382548 035 $a(EXLCZ)992670000000241152 100 $a20050729d2006 ub 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRedesigning women $etelevision after the network era /$fAmanda D. Lotz 205 $a1st ed. 210 $aUrbana $cUniversity of Illinois Press$dc2006 215 $a1 online resource (241 p.) 225 0$aFeminist studies and media culture 300 $aDescription based upon print version of record. 311 08$a9780252073106 311 08$a025207310X 311 08$a9780252030673 311 08$a0252030672 320 $aIncludes bibliographical references (p. [203]-214) and index. 327 $a1. Women's brands and brands of women : segmenting audiences and network identities -- 2. Fighting for families and femininity : the hybrid narratives of the action drama -- 3. Sex, careers, and Mr. Right in comedic dramas : the "new" new women of Ally McBeal and Sex and the city -- 4. Same story, different channel? Returning home and starting over in protagonist-centered family dramas -- 5. Of female cops and docs : the reformulation of workplace dramas and other trends in mixed-sex ensembles. 330 8 $aIn the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as Buffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City, and Ally McBeal empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels.Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers. 410 0$aFeminist Studies and Media Culture 606 $aWomen on television 606 $aWomen's television programs$zUnited States 606 $aTelevision and women$zUnited States 606 $aTelevision broadcasting$xSocial aspects$zUnited States 615 0$aWomen on television. 615 0$aWomen's television programs 615 0$aTelevision and women 615 0$aTelevision broadcasting$xSocial aspects 676 $a791.45652 700 $aLotz$b Amanda D.$f1974-$0882116 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910952293603321 996 $aRedesigning women$94363770 997 $aUNINA