LEADER 03655nam 22006615 450 001 9910951801803321 005 20250807153220.0 010 $a9783031705212 010 $a3031705211 024 7 $a10.1007/978-3-031-70521-2 035 $a(MiAaPQ)EBC31881997 035 $a(Au-PeEL)EBL31881997 035 $a(CKB)37233920800041 035 $a(DE-He213)978-3-031-70521-2 035 $a(EXLCZ)9937233920800041 100 $a20250117d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 12$aA Start-Up's Definitive Guide to Failure $eLearning from the Most Common Mistakes Founders Make /$fby Carsten A. Lexa, Émilie Nollet 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (0 pages) 225 1 $aBusiness Guides on the Go,$x2731-4766 311 08$a9783031705205 311 08$a3031705203 327 $aIntroduction - Too little attention is paid to start-up failures worldwide -- The entrepreneurial mindset - I am not an entrepreneur -- Commercial and technical knowledge - Knowledge is so yesterday -- The idea - Why it is everything and the business concept is nothing -- The product ? When customers (and markets) do not know what is good for them -- Customer needs - If customers don't understand what they need, it's their own fault -- Selling - Nobody needs marketing and sales -- The Team - Don't waste time with interpersonal issues -- Leadership - Finally, let´s live the power -- Investors - Money talks -- Taking care of yourself - Ignore yourself, focus on the business -- The bonus chapter - Socially and environmentally responsible business are overrated -- The end: A few words on a closing note -- Interview with Prof. Dr. Günter Faltin: How to fail as a founder. 330 $aSeven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to ?drive their start-up off a cliff.? Structured as a ?how-to guide to failure,? it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the ?right? mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German ?start-up legend? Prof. Günter Faltin. 410 0$aBusiness Guides on the Go,$x2731-4766 606 $aNew business enterprises 606 $aVenture capital 606 $aStrategic planning 606 $aLeadership 606 $aPersonnel management 606 $aStart-Ups and Venture Capital 606 $aBusiness Strategy and Leadership 606 $aHuman Resource Management 615 0$aNew business enterprises. 615 0$aVenture capital. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aPersonnel management. 615 14$aStart-Ups and Venture Capital. 615 24$aBusiness Strategy and Leadership. 615 24$aHuman Resource Management. 676 $a658.11 676 $a658.15224 700 $aLexa$b Carsten A$01846270 701 $aNollet$b Émilie$01846271 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910951801803321 996 $aA Start-Up's Definitive Guide to Failure$94430467 997 $aUNINA