LEADER 01907nam 2200397 n 450 001 996394879903316 005 20221108061105.0 035 $a(CKB)4940000000120293 035 $a(EEBO)2240911403 035 $a(UnM)9927859600971 035 $a(UnM)99827229 035 $a(EXLCZ)994940000000120293 100 $a19950208d1665 uy | 101 0 $alat 135 $aurbn||||a|bb| 200 00$aGrammatica Latina in usum scholarum adornata$b[electronic resource] $eGrammatices Lilianæ verbis (quantum fieri licuit) retentis; multis ejus erroribus emendatis; minus-necessariis amputatis; pluribus, quæ deficerent, suppletis; & omnibus methodo faciliori ad tenellæ ætatis captum conformata dispositis. Opera & studio Caroli Hoole, A.M. e? C.L. Oxon. Scholarchæ olim Rotherhamiensis in agro Ebor. Adjecta est insuper (ne? quid huic instituto desit) in juventutis gratiam, in adversa? pagina?, Anglicana interpretatio 205 $aEditio quarta prioribus emedatior. 210 $aLondini $cexcudebat R.I. pro F. Smith, ad Castellum & Elephantum extra Temple-Bar$d1665 215 $a[8], 322, [6] p 300 $aAn edition of: Hoole, Charles. The Latine grammar. 300 $aTitle page on A3r; with added title page (printed in A2v) in English, reading: The Latine grammar fitted for the use of schools. 300 $aText in English and Latin on facing pages. 300 $aReproduction of the original in the British Library. 330 $aeebo-0018 606 $aLatin language$xGrammar$vEarly works to 1800 615 0$aLatin language$xGrammar 700 $aHoole$b Charles$f1610-1667.$0793350 701 $aLily$b William$f1468?-1522.$0841046 801 0$bCu-RivES 801 1$bCu-RivES 801 2$bCStRLIN 801 2$bWaOLN 906 $aBOOK 912 $a996394879903316 996 $aGrammatica Latina in usum scholarum adornata$92340078 997 $aUNISA LEADER 05451nam 2200697 450 001 9910813329003321 005 20200520144314.0 010 $a1-118-92955-1 010 $a1-118-81964-0 035 $a(CKB)2550000001273007 035 $a(EBL)1666541 035 $a(SSID)ssj0001215001 035 $a(PQKBManifestationID)11682427 035 $a(PQKBTitleCode)TC0001215001 035 $a(PQKBWorkID)11172877 035 $a(PQKB)11548103 035 $a(Au-PeEL)EBL1666541 035 $a(CaPaEBR)ebr10860973 035 $a(CaONFJC)MIL595134 035 $a(OCoLC)895747689 035 $a(CaSebORM)9781118819562 035 $a(MiAaPQ)EBC1666541 035 $a(EXLCZ)992550000001273007 100 $a20140501h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvanced Google AdWords /$fBrad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl 205 $aThird edition. 210 1$aIndianapolis, Indiana :$cWiley,$d2014. 210 4$d©2014 215 $a1 online resource (698 p.) 300 $aIncludes index. 311 $a1-118-81956-X 311 $a1-306-63883-6 327 $aContents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Planner 327 $aGoogle TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling Ads 327 $aChapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology ; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant 327 $aEstimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign 327 $aBlocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network Advertising 327 $aChapter 11: Utilizing Advanced Geographic Targeting Techniques 330 $aThe ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes 606 $aInternet advertising 606 $aInternet marketing 615 0$aInternet advertising. 615 0$aInternet marketing. 676 $a659.144 700 $aGeddes$b Brad$01629886 702 $aKnibbe$b Willem 702 $aWimpsett$b Kim 702 $aZeidel$b Dassi 702 $aBaumhackl$b Franz 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813329003321 996 $aAdvanced Google AdWords$93967893 997 $aUNINA LEADER 03821nam 22008173 450 001 9910946930003321 005 20250417095832.0 010 $a9783839472910 010 $a3839472911 024 7 $a10.1515/9783839472910 035 $a(CKB)36959458600041 035 $a(MiAaPQ)EBC31861621 035 $a(Au-PeEL)EBL31861621 035 $a(DE-B1597)735887 035 $a(DE-B1597)9783839472910 035 $a(Perlego)4579449 035 $a(OCoLC)1479627251 035 $a(ScCtBLL)69f532c8-b5f8-4be3-add5-47d2ea7bb365 035 $a(EXLCZ)9936959458600041 100 $a20241230d2024 uy 0 101 0 $ager 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAnerkennung, Bildung und Migration $eEine Rassismuskritische Diskursanalyse 205 $a1st ed. 210 1$aBielefeld :$ctranscript Verlag,$d2024. 210 4$d©2024. 215 $a1 online resource (319 pages) 225 0 $aKultur und soziale Praxis 311 08$a9783837672916 311 08$a3837672913 327 $tFrontmatter --$tInhalt --$tVorwort --$tEine Einleitung --$tTeil I: Theoretische Überlegungen --$t1 Forschungsstand --$t2 Zu den Grundbegriffen der Arbeit --$t3 Theoretischer Abriss --$t4 Theoretische Auseinandersetzung mit und Systematisierung von Anerkennung --$tTeil II: Diskursanalyse --$t1 Methodisches Vorgehen --$t2 Die Regeln und Muster des Diskurses --$t3 »Integration durch Bildung« und »der Schlüssel zur Integration« --$t4 Ungebildet ? Abwertungen, Vergleiche und (Un-)Sichtbarkeiten --$t5 Die Narration der Passiven und Profitierenden und Gefüge der Dankbarkeit --$t6 Bildung und Bildungsintegration in Ordnungen der finanziellen Nützlichkeit --$t7 Positiv dargestellte Einzelfälle --$t8 Es gibt Gründe: Bildungsund Anerkennungsbedingungen --$tAnerkennungsformen und ?prozesse --$tDanksagung --$tLiteraturverzeichnis --$tQuellenverzeichnis 330 $aBildungsanerkennung spielt in Diskursen zu Migration und Integration eine bedeutende Rolle: Wie funktionieren Aussagensysteme? Was gilt als Bildung? Wer kann wie und in welchem Kontext als gebildet in Erscheinung treten und wer nicht? Sina Isabel Freund führt verschiedene machtkritische Theorien zu epistemischer Gewalt und Anerkennung zusammen. In einer diskurstheoretischen Analyse wertet sie SPIEGEL-Online- sowie FOCUS-Online-Artikel zu den Themen Migration und Integration aus dem Zeitraum 2015-2018 empirisch aus. Dabei legt sie den Fokus auf die gesellschaftliche Anerkennung von Bildung und reflektiert sie vor dem Hintergrund von Migrantisierungen und damit einhergehendem Rassismus. 606 $aEDUCATION / Organizations & Institutions$2bisacsh 610 $aAnerkennung. 610 $aBildung. 610 $aBildungsforschung. 610 $aBildungssoziologie. 610 $aDiscourse Theory. 610 $aDiscourse. 610 $aDiskurs. 610 $aDiskurstheorie. 610 $aEducation. 610 $aEducational Research. 610 $aEmpirical Research. 610 $aEmpirische Forschung. 610 $aFOCUS. 610 $aIntegration. 610 $aMagazin. 610 $aMigration. 610 $aMirror. 610 $aPedagogy. 610 $aPolitics of Acknowledgment. 610 $aPädagogik. 610 $aRacism. 610 $aRassismus. 610 $aSPIEGEL. 610 $aSociology of Education. 610 $aZeitschrift. 615 7$aEDUCATION / Organizations & Institutions. 700 $aFreund$b Sina Isabel$01794691 701 $aArndt$b Maria$01782233 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910946930003321 996 $aAnerkennung, Bildung und Migration$94335601 997 $aUNINA