LEADER 03724nam 22004813 450 001 9910915787203321 005 20240521122334.0 010 $a1-80441-095-0 035 $a(MiAaPQ)EBC30963163 035 $a(Au-PeEL)EBL30963163 035 $a(CKB)29021560000041 035 $a(Exl-AI)30963163 035 $a(EXLCZ)9929021560000041 100 $a20231124d2023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aReducing Gun Deaths and Injuries $eA Social Marketing Approach 205 $a1st ed. 210 $cEthics Press$d2023 210 1$aBradford :$cEthics International Press Limited,$d2023. 210 4$dİ2023. 215 $a1 online resource (267 pages) 311 08$aPrint version: Lee, Nancy Reducing Gun Deaths and Injuries Bradford : Ethics International Press Limited,c2023 311 $a1-80441-094-2 327 $aForeword -- Prologue -- About the author -- 1. The facts - To inform and inspire -- 2. A social marketing approach - Behavior change for good -- 3. Gun owners - Storing guns safely to reduce youth/children gun suicides -- 4. Friends - Reaching out to someone who seems suicidal -- 5. Medical providers - Helping to reduce youth gun suicides -- 6. Upstanders - "Say something" to report warning signs a school shooting -- 7. School threat assessment teams - Identifying & intervening with potential shoooters -- 8. Heroic bystanders - Becoming first responders -- 9. Public event attendees - Having an exit plan -- 10. Communities - Reducing youth handgun carrying -- 11. Gang members - participating in group meetings -- 12. Neighbors - Greening abandoned vacant lots -- 13. Communities - Enhancing street lighting -- 14. Street outreach workers - Mediating conflicts & preventing retaliatory violence -- 15. Citizens - Advocating for change -- 16. Potential victims of domestic violence homicides - Getting help from mobile apps -- 17. Citizens who see something suspicious - Say something -- 18. Social media groups - Mitigating potential gun violence -- 19. Local governmental agencies - Distributing free gun locking devices -- 20. Governmental agencies - Offering monetary incentives for safe firearm storage -- 21. News reporters & journalists - Increasing public concern & inspiring action -- 22. Employers - Providing workplace safety programs -- 23. Highlights of case examples in this book - Facts, audiences, behaviors, interventions, application theories & principles. 330 $aThis book by Nancy R. Lee addresses the critical issue of gun violence in America through the lens of social marketing. It outlines a comprehensive strategy for reducing gun deaths and injuries by influencing behavior change across various segments of society. The book is structured into chapters focusing on different groups such as gun owners, medical providers, and communities, offering practical interventions and case studies. The author's goal is to inspire and inform readers about effective methods to mitigate gun violence using data-driven and community-based approaches. The intended audience includes policymakers, community leaders, social marketers, and individuals concerned with public safety.$7Generated by AI. 606 $aGun control$7Generated by AI 606 $aSocial marketing$7Generated by AI 607 $aUnited States$2fast 615 0$aGun control. 615 0$aSocial marketing. 676 $a363.33 700 $aLee$b Nancy$0430046 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910915787203321 996 $aReducing Gun Deaths and Injuries$94303304 997 $aUNINA