LEADER 02955nam 22004573 450 001 9910915604103321 005 20230629223732.0 010 $a2-14-020128-0 035 $a(CKB)4900000000575179 035 $a(MiAaPQ)EBC29216811 035 $a(Au-PeEL)EBL29216811 035 $a(FR-PaCSA)88931614 035 $a(FRCYB88931614)88931614 035 $a(EXLCZ)994900000000575179 100 $a20241012d2022 u| | 101 0 $afre 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aÉveiller les Consciences $eEntretiens Avec 22 Ecrivains Algeriens 205 $a1st ed. 210 1$a :$cFauves éditions,$d2022. 210 4$d©2022. 215 $a1 online resource (135 pages) 311 $a979-1-03-020401-8 327 $aMustapha Benfodil -- Rachid Si Ahmed -- Aomar Mohellebi -- Abdellah Arkoub -- Rachid Mokhtari -- Ali Malek -- Chawki Amari -- Lazhari Labter -- Mustapha Moussi -- Roshd Djigouadi -- Habiba Djahnine -- Bachir Mefti -- Yalla Seddiki -- Abdelmadjid Merdaci -- Miloud Chennoufi -- Belkacem Rouache -- Akram Belkaid -- El Mahdi Acherchour -- Boualem Sansal -- Mouloud Karbache -- Brahim Tazaghart -- Slimane Ait Sidhoum. 330 $a"Soixante ans apre?s son inde?pendance, l'Alge?rie reste un pays qui se cherche, un pays qui peut faire cent fois a? tous les niveaux. Lorsque les jeunes et les moins jeunes sont sortis dans la rue le 16 fe?vrier 2019, a? Kherrata, en Kabylie maritime, ils ne savaient pas que leur geste amorc?ait un nouveau cycle de luttes en Alge?rie. Toute lutte since?re ge?ne?re un e?veil. De larges fractions de la po- pulation se sont e?veille?es et re?clament de?sormais leur droit a? la dignite?, a? la liberte?, a? la justice sociale. Pacifiquement, cet e?veil finira par aboutir a? des horizons meilleurs. Nulle force ne peut s'opposer e?ternellement aux de?sirs profonds d'un peuple. L'e?crivain en est conscient. Qu'ils e?crivent en arabe, en tamazight ou en franc?ais, les e?crivains alge?riens apportent un nouveau souffle a? la litte?rature d'Afrique du Nord. Certaines voix ont de?ja? acquis une certaine notorie?te? au pays de Kateb Yacine; d'autres le feront to?t ou tard.Les discussions contenues dans ce livre ont e?te? re?alise?s entre 2004 et 2006, elles ambitionnent de faire connai?tre le regard de quelques-uns de ces e?crivains en mettant en exergue leur parole."--Page 4 of cover. 517 $aÉveiller les consciences 606 $aAuthors, Algerian$vInterviews 606 $aAuthors, Algerian$xPolitical and social views 615 0$aAuthors, Algerian 615 0$aAuthors, Algerian$xPolitical and social views. 700 $aZirem$b Youcef$01778512 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910915604103321 996 $aÉveiller les Consciences$94301411 997 $aUNINA LEADER 04820nam 22006135 450 001 9911009139703321 005 20250630130243.0 010 $a3-031-78026-4 024 7 $a10.1007/978-3-031-78026-4 035 $a(CKB)39239607000041 035 $a(MiAaPQ)EBC32151005 035 $a(Au-PeEL)EBL32151005 035 $a(OCoLC)1524101341 035 $a(DE-He213)978-3-031-78026-4 035 $a(EXLCZ)9939239607000041 100 $a20250610d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMultidisciplinary Approaches to Contemporary Marketing $eDigital Trends, Social Issues and Economics /$fedited by Fatma Irem Konyal?o?lu, Fatih Sinan Esen 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (290 pages) 311 08$a3-031-78025-6 327 $aI. Contemporary Digital Trends and Marketing -- 1. Innovative Marketing Approaches In The Digital Era - The Transformation Of Businesses And Marketing Mix Strategies -- 2. The Role of Artificial Intelligence in The Modern Approach to Neuromarketing -- 3. Recommendation Systems: Marketing Applications, Benefits and Risks -- II. Contemporary Social Issues and Marketing -- 4. Accessible and Inclusive Marketing Practices -- 5. Marketing Phenomenon Driven By Corporate Social Responsibility and Sustainable Development -- 6. Influence of Sociological Factors on Marketing Trends -- III. Marketing and Economics -- 7. The Intersection of Behavioral Economics and Marketing -- 8. Green Fiscal Policies for Sustainable Green Markets. 330 $aThis book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field. It discusses questions and issues such as innovative approaches to marketing in the digital era, the role of AI in modern neuromarketing approaches and the current marketing practices regarding corporate and social responsibility and sustainability. Covering a range of topics from green fiscal policies to accessible marketing practices as well as current trends in technologies in marketing, such as AI applications and digital transformations, this book will be a critical literature source due to its synergistic properties. Fatma ?rem Konyalio?lu is Assistant Professor at Izmir Democracy University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Türkiye. She teaches undergraduate and graduate courses in innovation management, digital marketing, digital business management, brand management, and international marketing, among others. She received her PhD and MSc degrees from Istanbul University, School of Business. She has worked as a manager in the private sector for ten years before moving into the academic field. Her areas of specialization are marketing management, business administration, and psychology. Fatih Sinan Esen is a senior computer scientist and part-time instructor at Ankara University, Türkiye. He holds a PhD in Business and an MBA, along with a background in computer engineering. He has extensive experience in data analysis, artificial intelligence, and marketing, making significant contributions to these fields through research and teaching. His professional network and online presence have established him as a thought leader in transformative technologies and their impacts on marketing and business. 606 $aMarketing 606 $aTelemarketing 606 $aInternet marketing 606 $aMarketing research 606 $aBusiness intelligence 606 $aMarketing 606 $aDigital Marketing 606 $aMarket Research and Competitive Intelligence 615 0$aMarketing. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aMarketing research. 615 0$aBusiness intelligence. 615 14$aMarketing. 615 24$aDigital Marketing. 615 24$aMarket Research and Competitive Intelligence. 676 $a658.8 700 $aKonyal?o?lu$b Fatma Irem$01826304 701 $aEsen$b Fatih Sinan$01432915 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911009139703321 996 $aMultidisciplinary Approaches to Contemporary Marketing$94394284 997 $aUNINA