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010   $a9783031762796
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024 7 $a10.1007/978-3-031-76279-6
035   $a(CKB)36701918100041
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035   $a(DE-He213)978-3-031-76279-6
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100   $a20241130d2024      u|         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConsumer Behavior in the Sharing Economy $eAdoption, Engagement, and Post-Usage Dynamics /$fby Cecilia Grieco
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024.
215   $a1 online resource (108 pages)
225 1 $aContributions to Management Science,$x2197-716X
311 08$a9783031762789 
311 08$a3031762789 
327   $a1. Introduction -- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy -- 3. To share or not to share? Approaching the sharing economy -- 4. ?Happily ever after? The post-purchase behaviour of sharing economy consumers.
330   $aThe book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries. Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.
410  0$aContributions to Management Science,$x2197-716X
606   $aMarketing
606   $aSustainability
606   $aWelfare economics
606   $aEnvironmental sciences$xSocial aspects
606   $aMarketing
606   $aSustainability
606   $aSocial Economy
606   $aEnvironmental Social Sciences
615  0$aMarketing.
615  0$aSustainability.
615  0$aWelfare economics.
615  0$aEnvironmental sciences$xSocial aspects.
615 14$aMarketing.
615 24$aSustainability.
615 24$aSocial Economy.
615 24$aEnvironmental Social Sciences.
676   $a658.8
700   $aGrieco$b Cecilia$01064729
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910913789503321
996   $aConsumer Behavior in the Sharing Economy$94298216
997   $aUNINA