LEADER 03066nam 22006495 450 001 9910911286203321 005 20250807130342.0 010 $a9783658456788 010 $a3658456787 024 7 $a10.1007/978-3-658-45678-8 035 $a(CKB)36679664800041 035 $a(MiAaPQ)EBC31808372 035 $a(Au-PeEL)EBL31808372 035 $a(OCoLC)1477220452 035 $a(DE-He213)978-3-658-45678-8 035 $a(EXLCZ)9936679664800041 100 $a20241126d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMultisensory Design of Retail Environments $eVision, Sound, and Scent /$fby Marko Sarstedt, Monika Imschloss, Susanne Adler 205 $a2nd ed. 2024. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer,$d2024. 215 $a1 online resource (96 pages) 225 1 $aScience meets Practice,$x2730-7158 311 08$a9783658456771 311 08$a3658456779 311 08$a9783658456801 311 08$a3658456809 327 $a1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli. 330 $aOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies. 410 0$aScience meets Practice,$x2730-7158 606 $aMarketing 606 $aSales management 606 $aBusiness information services 606 $aMarketing 606 $aSales and Distribution 606 $aIT in Business 615 0$aMarketing. 615 0$aSales management. 615 0$aBusiness information services. 615 14$aMarketing. 615 24$aSales and Distribution. 615 24$aIT in Business. 676 $a658.8 700 $aSarstedt$b Marko$0789430 701 $aImschloss$b Monika$01427303 701 $aAdler$b Susanne$01427304 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910911286203321 996 $aMultisensory Design of Retail Environments$93560197 997 $aUNINA