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101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarketing and Sales in the Metaverse $eUnderstanding and Profiting from the Metaverse: an Introduction for Businesses
205   $a1st ed.
210  1$aWiesbaden :$cSpringer Fachmedien Wiesbaden GmbH,$d2024.
210  4$d©2024.
215   $a1 online resource (84 pages)
311   $a3-658-45969-7 
327   $aForeword Sebastian Klöß, Bitkom -- Geleitwort Björn Radde, T-Systems -- Preface -- Contents -- About the Authors -- 1 Introduction --   References -- 2 Basics --   2.1	Technology --   2.2	Immersion --   2.3	Timeline --   2.4	Definition --   2.5	Web 3.0 --   2.6	Areas of Application and Uses --   References -- 3 Why We Are Not Yet in the Metaverse --   References -- 4 Why It?s Still Worthwhile to Engage with the Metaverse Today --   References -- 5 Impact of the Metaverse on Sales and Marketing --   5.1	Change in Consumer Behavior --   5.2	MetaSales: New Sales Channels and Marketing Opportunities --     5.2.1	A Thriving Service Business --     5.2.2	Training and Education in the Virtual Space --     5.2.3	Personalized Product Configuration --     5.2.4	Generative Spaces --     5.2.5	Spatial Computing --     5.2.6	Meta Humans/Social Avatars --     5.2.7	Virtual Influencer --     5.2.8	Brand Perception$7Generated by AI.
330   $aThis book explores the transformative potential of the Metaverse in marketing and sales. Authors Andreas Kohne and Ralf H. Komor delve into how businesses can understand and profit from this emerging digital realm. The Metaverse, characterized by its integration of augmented and virtual reality, presents new opportunities for both B2B and B2C interactions. The book highlights the Metaverse's role in reshaping customer engagement, brand experiences, and virtual collaboration, emphasizing its future impact on various industries. Intended for business professionals and marketers, the book provides insights into leveraging the Metaverse's capabilities for innovative marketing strategies.$7Generated by AI.
606   $aMetaverse$7Generated by AI
606   $aMarketing$7Generated by AI
615  0$aMetaverse.
615  0$aMarketing.
700   $aKohne$b Andreas$0766856
701   $aKomor$b Ralf H$01772359
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910903798603321
996   $aMarketing and Sales in the Metaverse$94272957
997   $aUNINA