LEADER 00839nam a22002171i 4500 001 991000356399707536 005 20030128110345.0 008 021003s1954 uika||||||||||||||||eng 035 $ab11993558-39ule_inst 035 $aARCHE-008335$9ExL 040 $aDip.to Filologia Ling. e Lett.$bita$cA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l. 100 1 $aHudson, Derek$0192004 245 13$aAn illustrated biography /$cby Derek Hudson 260 $aLondon :$bConstable & Company,$c1954 300 $a272 p. :$bill. ;$c26 cm 907 $a.b11993558$b02-04-14$c01-04-03 912 $a991000356399707536 945 $aLE008 FL.M. (IN) J 78$g20081$iLE008IFM-8783$lle008$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i12277411$z01-04-03 996 $aIllustrated biography$9131330 997 $aUNISALENTO 998 $ale008$b01-04-03$cm$da $e-$feng$guik$h3$i1 LEADER 03055nam 22004933 450 001 9910903798603321 005 20251116213457.0 010 $a9783658459703 010 $a3658459700 035 $a(CKB)36443163600041 035 $a(MiAaPQ)EBC31747187 035 $a(Au-PeEL)EBL31747187 035 $a(Exl-AI)31747187 035 $a(OCoLC)1467877794 035 $a(EXLCZ)9936443163600041 100 $a20241103d2024 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing and Sales in the Metaverse $eUnderstanding and Profiting from the Metaverse: an Introduction for Businesses 205 $a1st ed. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden GmbH,$d2024. 210 4$d©2024. 215 $a1 online resource (84 pages) 225 0 $aBusiness and Management Series 311 08$a9783658459697 311 08$a3658459697 327 $aForeword Sebastian Klöß, Bitkom -- Geleitwort Björn Radde, T-Systems -- Preface -- Contents -- About the Authors -- 1 Introduction -- References -- 2 Basics -- 2.1 Technology -- 2.2 Immersion -- 2.3 Timeline -- 2.4 Definition -- 2.5 Web 3.0 -- 2.6 Areas of Application and Uses -- References -- 3 Why We Are Not Yet in the Metaverse -- References -- 4 Why It?s Still Worthwhile to Engage with the Metaverse Today -- References -- 5 Impact of the Metaverse on Sales and Marketing -- 5.1 Change in Consumer Behavior -- 5.2 MetaSales: New Sales Channels and Marketing Opportunities -- 5.2.1 A Thriving Service Business -- 5.2.2 Training and Education in the Virtual Space -- 5.2.3 Personalized Product Configuration -- 5.2.4 Generative Spaces -- 5.2.5 Spatial Computing -- 5.2.6 Meta Humans/Social Avatars -- 5.2.7 Virtual Influencer -- 5.2.8 Brand Perception$7Generated by AI. 330 $aThis book explores the transformative potential of the Metaverse in marketing and sales. Authors Andreas Kohne and Ralf H. Komor delve into how businesses can understand and profit from this emerging digital realm. The Metaverse, characterized by its integration of augmented and virtual reality, presents new opportunities for both B2B and B2C interactions. The book highlights the Metaverse's role in reshaping customer engagement, brand experiences, and virtual collaboration, emphasizing its future impact on various industries. Intended for business professionals and marketers, the book provides insights into leveraging the Metaverse's capabilities for innovative marketing strategies.$7Generated by AI. 606 $aMetaverse$7Generated by AI 606 $aMarketing$7Generated by AI 615 0$aMetaverse 615 0$aMarketing 700 $aKohne$b Andreas$0766856 701 $aKomor$b Ralf H$01772359 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910903798603321 996 $aMarketing and Sales in the Metaverse$94272957 997 $aUNINA