LEADER 04859nam 22005655 450 001 9910903788403321 005 20250807132428.0 010 $a9783031650499 010 $a3031650492 024 7 $a10.1007/978-3-031-65049-9 035 $a(CKB)36431009100041 035 $a(MiAaPQ)EBC31745176 035 $a(Au-PeEL)EBL31745176 035 $a(DE-He213)978-3-031-65049-9 035 $a(EXLCZ)9936431009100041 100 $a20241030d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aContemporary Marketing Management for Tourism and Hospitality $eHow New Tech and Gen Z Drive Sustainable Business Transformation /$fedited by Nikolaos Stylos, Roya Rahimi, Peter Robinson 205 $a1st ed. 2024. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2024. 215 $a1 online resource (356 pages) 311 08$a9783031650482 311 08$a3031650484 327 $aChapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality -- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism -- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0 -- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience -- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality -- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality -- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis -- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations -- Chapter 9: GenZers as Marketing Managers -- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism -- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs -- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development -- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations. 330 $aThe marketing of hospitality and tourism is a fast-developing field, influenced by the latest advances in new technologies, sustainability, as well as new generations of consumers. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their behaviors in the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing and management aspects of the tourism and hospitality industry as this is shaped by smart apps, with priority given over sustainable futures, and Gen Z individuals? aspirations, expectations, preferences, and behaviors. The authors offer key insights into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research. Nikolaos Stylos is Associate Professor (Reader) in Marketing and Digital Innovation, leading the Innovation & Digitalization research group, and the Smart Networks-4-Sustainable Futures Faculty research Centre at University of Bristol. He is an internationally recognized scholar as evidenced through large-scale external grant capture, invited keynote speeches, and best paper awards. Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, including Annals of Tourism Research. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry. Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is an award-winning author and academic, Co-Chair of The Association for Tourism in Higher Education (ATHE), Director of The Institute of Travel and Tourism and sits on the Board of the Tourism Society. 606 $aTourism 606 $aManagement 606 $aMarketing 606 $aTourism Management 606 $aMarketing 615 0$aTourism. 615 0$aManagement. 615 0$aMarketing. 615 14$aTourism Management. 615 24$aMarketing. 676 $a338.47910688 700 $aStylos$b Nikolaos$01772426 701 $aRahimi$b Roya$01772427 701 $aRobinson$b Peter$011817 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910903788403321 996 $aContemporary Marketing Management for Tourism and Hospitality$94273134 997 $aUNINA