LEADER 03456nam 22004695 450 001 9910898593103321 005 20250808083620.0 010 $a3-031-63284-2 024 7 $a10.1007/978-3-031-63284-6 035 $a(CKB)36443164000041 035 $a(MiAaPQ)EBC31788949 035 $a(Au-PeEL)EBL31788949 035 $a(DE-He213)978-3-031-63284-6 035 $a(NjHacI)9936443164000041 035 $a(EXLCZ)9936443164000041 100 $a20241026d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBuilding Trust in Startup Communication $eExploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation /$fby Marius Born 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (243 pages) 225 1 $aSpringer Business Cases,$x2662-544X 311 08$a3-031-63283-4 327 $aPart I: Research Framework -- 1. Introduction -- 2. Literature Review -- 3. Analytical Framework -- Part II: Case Study?The Rise and Fall of the Nikola Corporation -- 4. Case Introduction -- 5. Nikola?s Rise -- 6. The Crisis Episode -- 7. The Hindenburg Report as a Turning Point -- Part Iii: Results, Discussion, And Conclusion -- 8. Findings and Evaluation -- 9. Limitations and Recommendations for Future Studies. 330 $aThis open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs. 410 0$aSpringer Business Cases,$x2662-544X 606 $aBusiness communication 615 0$aBusiness communication. 676 $a658.11 676 $a658.15224 700 $aBorn$b Marius.$01776030 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910898593103321 996 $aBuilding Trust in Startup Communication$94291477 997 $aUNINA