LEADER 03444nam 22005775 450 001 9910897991103321 005 20250807135705.0 010 $a9789819761883 010 $a9819761883 024 7 $a10.1007/978-981-97-6188-3 035 $a(CKB)36377193700041 035 $a(MiAaPQ)EBC31732743 035 $a(Au-PeEL)EBL31732743 035 $a(DE-He213)978-981-97-6188-3 035 $a(EXLCZ)9936377193700041 100 $a20241017d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Construction of Corporate Identities by Chinese and American Airlines on Social Media $eA Cross-Cultural Multimodal Study /$fby Ying Hua 205 $a1st ed. 2024. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2024. 215 $a1 online resource (255 pages) 311 08$a9789819761876 311 08$a9819761875 320 $aIncludes bibliographical references. 327 $aIntroduction -- Corporate Identity Cross cultural Social Media Communication and Multimodality Studies -- Modelling the Construction of Corporate Identities on Social Media across Cultures -- The Present Study -- Macro level Configuration of Activity Pattern -- Micro level Multimodal Realizations of Activity Pattern. 330 $aUsing top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines? registerial activity patterns in terms of macro-level configuration and micro-level multimodal realizations, interprets their situated contextual patterns that delineate the construction of corporate identities and further explains the influence of cultural factors. Given that this book offers theoretical contributions to corporate identity and cross-cultural communication research, practical guidance on PR practices, especially in the context of Chinese enterprises going global, and pedagogical insights for business communication courses, this book will be of particular benefit to researchers in linguistics, management and communication studies, PR practitioners, and both lecturers and learners of business communication courses. 606 $aSociolinguistics 606 $aIntercultural communication 606 $aCommunication in organizations 606 $aSociolinguistics 606 $aInternational and Intercultural communication 606 $aCorporate Communication 615 0$aSociolinguistics. 615 0$aIntercultural communication. 615 0$aCommunication in organizations. 615 14$aSociolinguistics. 615 24$aInternational and Intercultural communication. 615 24$aCorporate Communication. 676 $a387.7068 700 $aHua$b Ying$01846794 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910897991103321 996 $aThe Construction of Corporate Identities by Chinese and American Airlines on Social Media$94431585 997 $aUNINA