LEADER 03802nam 2200877 450 001 9910464899303321 005 20200520144314.0 010 $a1-60649-705-7 035 $a(CKB)3710000000086670 035 $a(OCoLC)867482117 035 $a(CaPaEBR)ebrary10821751 035 $a(SSID)ssj0001141679 035 $a(PQKBManifestationID)12411481 035 $a(PQKBTitleCode)TC0001141679 035 $a(PQKBWorkID)11091384 035 $a(PQKB)10424818 035 $a(CaBNVSL)swl00402993 035 $a(MiAaPQ)EBC1575554 035 $a(Au-PeEL)EBL1575554 035 $a(CaPaEBR)ebr10821751 035 $a(EXLCZ)993710000000086670 100 $a20140103d2014 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBelief systems, religion, and behavioral economics $emarketing in multicultural environments /$fElizabeth A. Minton and Lynn R. Kahle 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (162 p.) 225 1 $aEconomics collection,$x2163-7628 300 $aPart of: 2014 digital library. 311 $a1-60649-704-9 320 $aIncludes bibliographical references (pages 123-135) and index. 327 $aPreface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. 330 3 $aReligion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. 410 0$a2014 digital library. 410 0$aEconomics collection.$x2163-7628. 606 $aEconomics$xReligious aspects 606 $aEconomics$xPsychological aspects 606 $aMulticulturalism in advertising 606 $aConsumer behavior$xReligious aspects 608 $aElectronic books. 610 $areligion 610 $areligiosity 610 $areligious affiliation 610 $abelief systems 610 $aChristian 610 $aJew 610 $aMuslim 610 $aHindu 610 $aBuddhist 610 $aConfucianist 610 $aTaoist 610 $abehavioral economics 610 $aconsumer behavior 610 $adecision making 610 $amorality 610 $adonation behavior 610 $asustainability 610 $aholidays 615 0$aEconomics$xReligious aspects. 615 0$aEconomics$xPsychological aspects. 615 0$aMulticulturalism in advertising. 615 0$aConsumer behavior$xReligious aspects. 676 $a174 700 $aMinton$b Elizabeth A.$0871547 702 $aKahle$b Lynn R. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910464899303321 996 $aBelief systems, religion, and behavioral economics$91945566 997 $aUNINA LEADER 05483nam 2200697Ia 450 001 9910778208803321 005 20230721022713.0 010 $a1-282-34534-6 010 $a9786612345340 024 7 $a10.1515/9783110215366 035 $a(CKB)1000000000791772 035 $a(EBL)476047 035 $a(OCoLC)558740440 035 $a(SSID)ssj0000303749 035 $a(PQKBManifestationID)11266378 035 $a(PQKBTitleCode)TC0000303749 035 $a(PQKBWorkID)10276748 035 $a(PQKB)11364735 035 $a(MiAaPQ)EBC476047 035 $a(DE-B1597)36046 035 $a(OCoLC)719449729 035 $a(DE-B1597)9783110215366 035 $a(Au-PeEL)EBL476047 035 $a(CaPaEBR)ebr10343357 035 $a(CaONFJC)MIL234534 035 $a(EXLCZ)991000000000791772 100 $a20090129d2009 uy 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMultimodal metaphor$b[electronic resource] /$fedited by Charles J. Forceville, Eduardo Urios-Aparisi 210 $aBerlin ;$aNew York $cMouton de Gruyter$dc2009 215 $a1 online resource (486 p.) 225 1 $aApplications of cognitive linguistics ;$v11 300 $aDescription based upon print version of record. 311 $a3-11-020515-7 311 $a3-11-021536-5 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tTable of contents --$tList of contributors --$tPreface --$tI. Setting the Scene --$tChapter 1. Introduction --$tChapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research --$tII. Multimodal Metaphor in Advertising --$tChapter 3. Brand images: Multimodal metaphor in corporate branding messages --$tChapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion --$tChapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies --$tChapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study --$tIII. Multimodal Metaphor in Political Cartoons --$tChapter 7. Visual metaphor versus verbal metaphor: A unified account --$tChapter 8. Metaphor in political cartoons: Exploring audience responses --$tChapter 9. Image alignment in multimodal metaphor --$tChapter 10. Visual metaphoric conceptualization in editorial cartoons --$tIV. Metaphors of Emotion in Comics, Manga, and Animation --$tChapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films --$tChapter 12. Pictorial metaphors of emotion in Japanese comics --$tV. Metaphor in Spoken Language and Co-Speech Gesture --$tChapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language --$tChapter 14. Metonymy first, metaphor second: A cognitive semiotic approach to multimodal figures of thought in co-speech gesture --$tVI. Metaphor Involving Music and Sound --$tChapter 15. Music, language, and multimodal metaphor --$tChapter 16. The role of non-verbal sound and music in multimodal metaphor --$tVII. Metaphor and Film --$tChapter 17. Multimodal metaphor in classical film theory from the 1920's to the 1950's --$tChapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films --$tBack matter 330 $a"Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society. 410 0$aApplications of cognitive linguistics ;$v11. 606 $aMetaphor 606 $aFigures of speech 610 $aCognitive linguistics. 610 $apragmatics. 610 $avisual communication. 615 0$aMetaphor. 615 0$aFigures of speech. 676 $a302.2 686 $aET 425$2rvk 701 $aForceville$b Ch$g(Charles)$0481745 701 $aUrios-Aparisi$b Eduardo$f1964-$01491601 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778208803321 996 $aMultimodal metaphor$93861354 997 $aUNINA LEADER 01627oas 2200613 a 450 001 9910894206503321 005 20251106213014.0 011 $a2090-5572 035 $a(DE-599)ZDB2685440-5 035 $a(OCoLC)770827106 035 $a(CONSER) 2012261028 035 $a(CKB)2670000000083137 035 $a(EXLCZ)992670000000083137 100 $a20120106a20119999 uy 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aISRN applied mathematics 210 1$aEgypt :$cHindawi Pub. 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