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010   $a978-88-386-5794-8
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101 1 $aita$ceng
102   $aIT
105   $aa       001yy
200 1 $aMarketing$fJ. Paul Peter, James H. Donnelly Jr., Carlo Alberto Pratesi$gcon la collaborazione di Martina Cova
205   $a8. ed.
210   $aMilano$cMcGraw-Hill$d2024
215   $aXV, 368 p.$cill.$d26 cm
225 1 $aDiscipline aziendali
454  0$12001$a<<A >>preface to marketing management$924459
676   $a658.8$v23
700  1$aPeter,$bJ. Paul$080484
701  1$aDonnelly,$bJames H.$080485
701  1$aPratesi,$bCarlo Alberto$078707
801  0$aIT$bUNINA$gRICA$2UNIMARC
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959   $aDECBC
996   $aPreface to marketing management$924459
997   $aUNINA