LEADER 02912nam 22005175 450 001 9910887815603321 005 20240920130225.0 010 $a9783031681349 010 $a3031681347 024 7 $a10.1007/978-3-031-68134-9 035 $a(MiAaPQ)EBC31683181 035 $a(Au-PeEL)EBL31683181 035 $a(CKB)36128886700041 035 $a(DE-He213)978-3-031-68134-9 035 $a(EXLCZ)9936128886700041 100 $a20240920d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Digital Pen $eNavigating the Performance of Authorship in the Digital Age /$fby Miriam J Johnson 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2024. 215 $a1 online resource (79 pages) 311 08$a9783031681332 311 08$a3031681339 327 $aChapter 1: Introduction: Performing Authorship Online -- Chapter 2: Identity and Performance of Authorship -- Chapter 3: Being Your Authentic Self -- Chapter 4: Performing Censorship -- Chapter 5: TL;DR. 330 $aThe growth and adoption of social media has significantly impacted the writing and publishing landscape, challenging traditional concepts of authorship and prompting a re-evaluation of how authors present themselves in digitally social spaces. This book explores how authors navigate the performance of their authorship in the digital age, focusing on the development of author identity, its relationship to performance, the value of authenticity, and how authors may self-censor based on who they think their audiences are. Drawing on qualitative surveys and interviews, and quantitative data scraping and mining for sentiment analysis, this research explores how authors project their identities within the consumer's cultural landscape. By investigating the performative nature of authorship in digitally social spaces, this study aims to deepen our understanding of the evolving dynamics between authors, their works, and readers in the digital era. Miriam J Johnson teaches Marketing, Creative industries, Brand Management and Digital Strategy at Oxford Brookes , and is the author of two monographs: Books and Social Media: How the Digital Age is Shaping the Printed Word (Routledge 2021) and Social Media Marketing for Book Publishers (Routledge 2022). 606 $aSocial media 606 $aDigital media 606 $aSocial Media 606 $aDigital and New Media 615 0$aSocial media. 615 0$aDigital media. 615 14$aSocial Media. 615 24$aDigital and New Media. 676 $a302.231 700 $aJohnson$b Miriam J$0147182 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910887815603321 996 $aThe Digital Pen$94242600 997 $aUNINA