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001 9910886082103321
005 20240831130254.0
010   $a9783031659256
010   $a3031659252
024 7 $a10.1007/978-3-031-65925-6
035   $a(CKB)34605018700041
035   $a(MiAaPQ)EBC31629248
035   $a(Au-PeEL)EBL31629248
035   $a(DE-He213)978-3-031-65925-6
035   $a(OCoLC)1455344300
035   $a(EXLCZ)9934605018700041
100   $a20240831d2024      u|         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aFandom Analytics $eCreating and Harnessing Consumer and Cultural Passion /$fby Michael Lewis
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024.
215   $a1 online resource (268 pages)
225 1 $aBusiness Guides on the Go,$x2731-4766
311 08$a9783031659249 
311 08$a3031659244 
327   $aIntroduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.
330   $aThe success of modern sports, entertainment, political, and other cultural categories is driven by organizations? ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom?s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
410  0$aBusiness Guides on the Go,$x2731-4766
606   $aMarketing research
606   $aBusiness intelligence
606   $aAudiences
606   $aService industries
606   $aSports$xEconomic aspects
606   $aMarket Research and Competitive Intelligence
606   $aFan and Audience Studies
606   $aEntertainment Industry
606   $aSports Economics
615  0$aMarketing research.
615  0$aBusiness intelligence.
615  0$aAudiences.
615  0$aService industries.
615  0$aSports$xEconomic aspects.
615 14$aMarket Research and Competitive Intelligence.
615 24$aFan and Audience Studies.
615 24$aEntertainment Industry.
615 24$aSports Economics.
676   $a658.83
700   $aLewis$b Michael$0137645
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910886082103321
996   $aFandom Analytics$94252791
997   $aUNINA