LEADER 05264nam 22006135 450 001 9910882896203321 005 20250808083313.0 010 $a3-031-65727-6 024 7 $a10.1007/978-3-031-65727-6 035 $a(MiAaPQ)EBC31611498 035 $a(Au-PeEL)EBL31611498 035 $a(CKB)34168879700041 035 $a(DE-He213)978-3-031-65727-6 035 $a(EXLCZ)9934168879700041 100 $a20240823d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach /$fedited by Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (434 pages) 225 1 $aInformation Systems Engineering and Management,$x3004-9598 ;$v9 311 08$a3-031-65726-8 327 $a -- 1: Introduction to Influencer Marketing and Data Analytics. -- 2: The Evolution of Influencer Marketing. -- 3: From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era. -- 4: Revolutionizing Influencer Marketing: Harnessing the Power of Data Analytics and Artificial Intelligence (AI). -- 5: Influencer Marketing Unleashed: Leveraging Data Analytics for Success. -- 6: Data analytics and AI for influencer marketing. -- 7: Interdisciplinary Data Analytics Transforming Influencer Marketing Strategies. -- 8: Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Ex-cellence. -- 9: Sustainability and Influencer Marketing: Measuring the Gap between Consumer Attitudes and Purchase Behavior. -- 10: An Audience Threshold in the Millions: Exploring Influencer Marketing Activations Online. -- 11: Metaverse: A New Frontier for Influencer Marketing. -- 12: Influencer Marketing on New Platforms and the Metaverse for Male Grooming Brands. -- 13: Impact of Influencer Marketing through Instagram among Youth: A Study. -- 14: E-commerce Platforms Extend Beyond Sell-ing... A Case Study on India. -- 15: Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan. -- 16: Analysing the impact of hosting influencer giveaways on purchase intention of luxury items by Generation Z. -- 17: Innovative Fusion: Attention-Augmented Support Vector Machines for Superior Text Classification for Social Marketing. -- 18: Fuzzy Artificial Intelligence as a Technique to Find Relative Desirability for Fake Review Detection. -- 19: A Study on the Influence of Artificial Intelligence on Brain Plasticity with Reference to Consumer Behaviour and Workplace Dynamics. -- 20: Influential Asanas: An In-depth Study Exploring the Dynamics of Yoga Influencers. -- 21: Online User Choices Data Analytics and Privacy in Digital Marketing: Legal-Ethical Landscapes in the Digital- Futuristic Arena Projecting Multiple Layers of Artificial Intelligence and Blockchain. -- 22: The pinnacle of influence: unveiling the evolution, global dynamics, and multidisciplinary tapestry of social media influencer marketing (2016-2024). 330 $aIn the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition?it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing. 410 0$aInformation Systems Engineering and Management,$x3004-9598 ;$v9 606 $aEngineering$xData processing 606 $aComputational intelligence 606 $aMarketing 606 $aData Engineering 606 $aComputational Intelligence 606 $aMarketing 615 0$aEngineering$xData processing. 615 0$aComputational intelligence. 615 0$aMarketing. 615 14$aData Engineering. 615 24$aComputational Intelligence. 615 24$aMarketing. 676 $a620.00285 700 $aDutta$b Soumi$01365675 701 $aRocha$b A?lvaro$01077024 701 $aDutta$b Pushan Kumar$01766029 701 $aBhattacharya$b Pronaya$01766030 701 $aSingh$b Ramanjeet$01766031 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910882896203321 996 $aAdvances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach$94229343 997 $aUNINA