LEADER 03551nam 22004935 450 001 9910881091703321 005 20240820130229.0 010 $a9783658445935$b(electronic bk.) 010 $z9783658445928 024 7 $a10.1007/978-3-658-44593-5 035 $a(MiAaPQ)EBC31608157 035 $a(Au-PeEL)EBL31608157 035 $a(CKB)34118632900041 035 $a(DE-He213)978-3-658-44593-5 035 $a(OCoLC)1453195264 035 $a(EXLCZ)9934118632900041 100 $a20240820d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPsyConversionŽ $e117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce /$fby Philipp Spreer 205 $a1st ed. 2024. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer,$d2024. 215 $a1 online resource (321 pages) 311 08$aPrint version: Spreer, Philipp PsyConversionŽ Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2024 9783658445928 327 $aIntroduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns. 330 $aThis book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior ? the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful. The content behavior patterns and how they can be used in the digital environment improving the user experience and your conversion rate library of 117 behavior patterns from awareness to retention framework for identifying suitable behavior patterns ethical-moral limits of use About the Author Philipp Spreer (Ph.D.) is a behavioral scientist and dedicates his professional life to the data-based and needs-oriented approach to customers. He serves as Managing Partner at the digital consultancy elaboratum. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise. . 606 $aTelemarketing 606 $aInternet marketing 606 $aDigital Marketing 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aDigital Marketing. 676 $a658.872 676 $a659.144 700 $aSpreer$b Philipp$01765503 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910881091703321 996 $aPsyConversionŽ$94207192 997 $aUNINA