LEADER 03380nam  2200733Ia 450 
001 9910878101403321
005 20200520144314.0
010   $a9786610519231
010   $a9781119202127
010   $a1119202124
010   $a9781280519239
010   $a1280519231
010   $a9780470056288
010   $a0470056282
035   $a(CKB)1000000000354469
035   $a(EBL)266991
035   $a(OCoLC)475991451
035   $a(SSID)ssj0000134146
035   $a(PQKBManifestationID)11992069
035   $a(PQKBTitleCode)TC0000134146
035   $a(PQKBWorkID)10054656
035   $a(PQKB)10338948
035   $a(MiAaPQ)EBC266991
035   $a(WaSeSS)IndRDA00116037
035   $a(CaSebORM)9781118046470
035   $a(OCoLC)754635909
035   $a(OCoLC)ocn754635909 
035   $a(EXLCZ)991000000000354469
100   $a20060419d2006      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCustomer data integration $ereaching a single version of the truth /$fJill Dyche, Evan Levy
205   $a1st edition
210   $aHoboken, N.J. $cJohn Wiley & Sons$dc2006
215   $a1 online resource (322 p.)
225 1 $aWiley and SAS Business Series ;$vv.7
300   $aDescription based upon print version of record.
311 08$a9781118046470 
311 08$a1118046471 
311 08$a9780471916970 
311 08$a0471916978 
320   $aIncludes bibliographical references and index.
327   $aCustomer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
327   $aChapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index
330   $a""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI.""-Philip Kotler, S. C. JohnsonDistinguished Professor of International Marketing Kellogg Schoo
410  0$aWiley and SAS Business Series
606   $aCustomer relations$xData processing
606   $aData warehousing
615  0$aCustomer relations$xData processing.
615  0$aData warehousing.
676   $a658.8/120285
676   $a658.8120285
700   $aDyche$b Jill$0543427
701   $aLevy$b Evan$01755803
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910878101403321
996   $aCustomer data integration$94192747
997   $aUNINA