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010   $a0-470-68761-4
010   $a1-119-20650-2
010   $a1-282-34949-X
010   $a9786612349492
010   $a0-470-74522-3
035   $a(CKB)1000000000707384
035   $a(EBL)416364
035   $a(OCoLC)313859147
035   $a(SSID)ssj0000109448
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035   $a(PQKBTitleCode)TC0000109448
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100   $a20081219d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBeating low cost competition $ehow premium brands can respond to cut-price rivals beating the competition /$fAdrian Ryans
210   $aChichester, England ;$aHoboken, NJ $cJohn Wiley & Sons$dc2008
215   $a1 online resource (274 p.)
300   $aDescription based upon print version of record.
311   $a0-470-74297-6 
320   $aIncludes bibliographical references and index.
327   $aBeating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index
330   $aLow cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition  offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals a
606   $aProduct management
606   $aPrice cutting
606   $aBrand choice
606   $aBrand name products
606   $aMarketing
615  0$aProduct management.
615  0$aPrice cutting.
615  0$aBrand choice.
615  0$aBrand name products.
615  0$aMarketing.
676   $a658.8/27
700   $aRyans$b Adrian B.$f1945-$0784852
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910877541003321
996   $aBeating low cost competition$94186069
997   $aUNINA