LEADER 05221nam 2200793Ia 450 001 9910877514003321 005 20200520144314.0 010 $a9786612384943 010 $a9781282384941 010 $a1282384945 010 $a9781118273074 010 $a1118273079 010 $a9780470615263 010 $a0470615265 035 $a(CKB)1000000000822096 035 $a(EBL)469478 035 $a(SSID)ssj0000336133 035 $a(PQKBManifestationID)11229520 035 $a(PQKBTitleCode)TC0000336133 035 $a(PQKBWorkID)10278587 035 $a(PQKB)10347222 035 $a(MiAaPQ)EBC469478 035 $a(WaSeSS)IndRDA00115931 035 $a(MiAaPQ)EBC4025454 035 $a(Au-PeEL)EBL4025454 035 $a(CaPaEBR)ebr11103462 035 $a(CaONFJC)MIL238494 035 $a(CaSebORM)9780470615287 035 $a(OCoLC)775437958 035 $a(OCoLC)761697280 035 $a(OCoLC)ocn761697280 035 $a(EXLCZ)991000000000822096 100 $a20090528d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe Constant Contact guide to email marketing /$fEric Groves 205 $a1st edition 210 $aHoboken, NJ $cWiley$dc2009 215 $a1 online resource (225 p.) 300 $aDescription based upon print version of record. 311 08$a9780470615287 311 08$a0470615281 311 08$a9780470503416 311 08$a0470503416 327 $aThe Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Ten Keys to Your Overall Email Marketing Success; Ten Things Your Customers Expect You to Do; Ten Ways to Get Your Business in Trouble with Email; Ten Reasons to Use an Email Marketing Service Provider; Chapter 2: The Power of Email Relationships; Building Customer Relationships with the Constant Contact Cycle; Four Examples and Rewards of Running a Relationship Business; Chapter 3: Making Money: The Economics of Email 327 $aHow to Maximize the Return on Your Email Marketing DollarsReaping the Soft Benefits of Email Marketing; Chapter 4: The Benefits of Permission-Based Email Marketing; Is Your Email Glamorous or Spam-orous?; Adhering to the CAN-SPAM Act; How Four Types of Permission Can Make or Break Your Strategy; Chapter 5: Building a Quality Email List; Finding Places to Make Valuable Connections; Mapping Out Your Connection Points; Tips for Maximizing Email Address Collection; Chapter 6: Making Your Email List More Valuable; Strike While the Iron Is Hot; Increasing the Value of a List over Time 327 $aChapter 7: The Three Rules of Valuable Email ContentRule 1: Work Off a Plan; Rule 2: It's Not About You; Rule 3: Choose a Variety of Sources for Your Content; Chapter 8: Creating Email Content That Leads to Action; Tying Email Content to Your Objectives; Writing Great Email Content; Calling for Action with Your Email Content; Inserting Action Links in Your Emails; Chapter 9: Looking Professional: Choosing an Effective Email Format; Determining Content-Appropriate Formats; Branding Emails Consistently; Ten Email Formats Every Business Should Know About 327 $aChapter 10: Making Introductions: Subject Lines, From Lines, and FrequencyEmail From Lines: Do I Know You?; Subject Lines: Do I Care?; Email Frequency and Length: Do I Have Time?; Chapter 11: Email Filters and Other Delivery Challenges; Email Filtering, Bouncing, and Blocking; Maximizing Delivery: Nontechnical Issues; Maximizing Delivery: Technical Issues; Chapter 12: Tracking and Improving Email Campaigns; Why Tracking Is Important for Building Relationships; How Tracking Works; What to Do About Tracking Data; Chapter 13: Collecting More Feedback with Surveys 327 $aThe Benefits of Ongoing FeedbackHow to Ask the Right Questions; Four Key Places to Collect Feedback; Chapter 14: Getting Beyond the Inbox; Creating and Managing an Email Archive; The Benefits of an Email Archive; About the Author; About Constant Contact; Index 330 $aThe leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy-or an annoying waste of your customer's time-depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles 517 3 $aGuide to email marketing 606 $aInternet marketing 606 $aElectronic mail systems 615 0$aInternet marketing. 615 0$aElectronic mail systems. 676 $a658.8 676 $a658.872 700 $aGroves$b Eric$01751626 712 02$aConstant Contact, Inc. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910877514003321 996 $aThe Constant Contact guide to email marketing$94186628 997 $aUNINA