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100   $a20081215d2009      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aStrategic communications for nonprofit organizations $eseven steps to creating a successful plan /$fSally J. Patterson and Janel M. Radtke
205   $a2nd ed.
210   $aHoboken, N.J. $cWiley$dc2009
215   $a1 online resource (291 p.)
225 0 $aNonprofit law, finance, and management series Strategic communications for nonprofit organizations 
300   $aRev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998.
300   $aIncludes index.
311   $a0-470-40122-2 
327   $aStrategic Communications for Nonprofit Organizations: Seven Steps to Creating a Succesful Plan, Second Edition; Acknowledgments; Contents; About the Authors; Preface: Strategic Communications as a Way to Effect Social Change; Chapter 1: Getting the Most Out of This Book; Chapter 2: Strategic Communications Planning Process; Chapter 3: Step One: Preparing to Plan Essential Building Blocks; Chapter 4: Step Two: Foundation of the Plan The Situation Analysis; Chapter 5: Step Three: Focusing the Plan Target Audiences; Chapter 6: Step Four: Fostering Audience Support Communications Objectives
327   $aChapter 7: Step Five: Promoting the Nonprofit Organization Issue Frames and Message DevelopmentChapter 8: Step Six: Advancing the Plan Vehicles and Dissemination Strategies; Chapter 9: Step Seven: Ensuring that the Plan Succeeds Measurement and Evaluation; Chapter 10: Pulling It All Together Creating the Plan; Appendix 1: Planet 3000 Strategic Communications Worksheets; Appendix 2: Essential Communications Tools; Appendix 3: Elements of a Style Manual; Appendix 4: Expanding the Organization's Coalitions and Partnerships; List of Worksheets; Suggested Resources; Index
330   $aHow a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in
606   $aNonprofit organizations$xMarketing$xPlanning
606   $aAdvocacy advertising$xPlanning
606   $aInstitutional advertising$xPlanning
615  0$aNonprofit organizations$xMarketing$xPlanning.
615  0$aAdvocacy advertising$xPlanning.
615  0$aInstitutional advertising$xPlanning.
676   $a658.8/02
700   $aPatterson$b Sally J$01759921
701   $aRadtke$b Janel M$01759922
701   $aRadtke$b Janel M$01759922
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910877409303321
996   $aStrategic communications for nonprofit organizations$94198598
997   $aUNINA