LEADER 04409nam 22006134a 450 001 9910877262503321 005 20200520144314.0 010 $a1-282-13682-8 010 $a9786612136825 010 $a0-470-29013-7 010 $a0-470-28999-6 035 $a(CKB)1000000000687187 035 $a(EBL)468751 035 $a(OCoLC)647764675 035 $a(SSID)ssj0000354057 035 $a(PQKBManifestationID)11233154 035 $a(PQKBTitleCode)TC0000354057 035 $a(PQKBWorkID)10302231 035 $a(PQKB)11254334 035 $a(MiAaPQ)EBC468751 035 $a(EXLCZ)991000000000687187 100 $a20040728d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConcept research in food product design and development /$fHoward R. Moskowitz, Sebastiano Porretta, Matthias Silcher 205 $a1st ed. 210 $aAmes, Iowa $cBlackwell Pub.$d2005 215 $a1 online resource (612 p.) 300 $aDescription based upon print version of record. 311 $a0-8138-2424-9 320 $aIncludes bibliographical references and index. 327 $aConcept Research in Food Product Design and Development; Table of Contents; How the Book Was Born-Sebastiano's Tale; Preface; 1 The Business Environment and the Role of Concept Research in that Environment; Part I Nuts and Bolts, Raw Materials, and Ratings; 2 Single Benefits Screening (Promise Testing) and More Complex Concept Testing; 3 Ideation Strategies and Their Deployment in Concept Development; 4 From Questions and Scales to Respondents and Field Execution; Part II Experimental Designs, Graphics, Segments, and Markets 327 $a5 Systematic Variation of Concept Elements and the Conjoint-analysis Approach6 Concepts as Combinations of Graphics; 7 Segmentation Approaches, Results, and the Differential Importance of Categories; 8 International Research and Transnational Segmentation; Part III Advanced Analytics; 9 Believing the Results: Reliability and Validity; 10 Response Time as a Dependent Variable in Concept Research; 11 Children Compared with Adults; 12 Pricing Issues in Early-stage Concept Research; 13 Analyzing a Study: Casual-dining Restaurant; 14 Creating Products from Concepts and Vice Versa 327 $a15 Exploratory Modeling and Mapping, Simulating New Combinations, and Data MiningPart IV Putting the Approaches to Work; 16 Developing from the Ground Up: Self-authoring Systems for Text and Package Concepts; 17 Deconstruction and Competitive Intelligence; 18 Bottom-up Innovation: Creating Product Concepts from First Principles; 19 Creating a Cyberspace Innovation Machine; Part V Databasing; 20 Creating an Integrated Database from Concept Research: The It! Studies; 21 Highlights and Insights from the It! Studies: Crave It! and Eurocrave; 22 Highlights and Insights from the Drink It! Study 327 $a23 Understanding Brand Names in Concepts24 Emotion in Concepts; Part VI The Grand Overview; 25 Concept Development and the Consumer-insights Business; 26 Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research; 27 Two Views of the Future: Structured Informatics and Research Unbound; Index 330 $aConcepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called "fuzzy front e 606 $aFood$xSensory evaluation 606 $aCommercial products$xTesting 615 0$aFood$xSensory evaluation. 615 0$aCommercial products$xTesting. 676 $a664/.072 700 $aMoskowitz$b Howard R$0305876 701 $aPorretta$b Sebastiano$076133 701 $aSilcher$b Matthias$0953623 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910877262503321 996 $aConcept research in food product design and development$92156272 997 $aUNINA