LEADER 05308nam 2200649 a 450 001 9910877175403321 005 20200520144314.0 010 $a1-119-19954-9 010 $a0-470-82848-X 010 $a1-283-17515-0 010 $a9786613175151 010 $a0-470-82847-1 035 $a(CKB)2550000000041203 035 $a(EBL)693336 035 $a(OCoLC)748263020 035 $a(SSID)ssj0000523576 035 $a(PQKBManifestationID)12183831 035 $a(PQKBTitleCode)TC0000523576 035 $a(PQKBWorkID)10542183 035 $a(PQKB)11412544 035 $a(MiAaPQ)EBC693336 035 $a(EXLCZ)992550000000041203 100 $a20110801d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIslamic branding and marketing $ecreating a global Islamic business /$fPaul Temporal 205 $a1st ed. 210 $aSinapore ;$aHoboken, N.J. $cJohn Wiley & Sons (Asia) Pte. Ltd.$d2011 215 $a1 online resource (346 p.) 300 $aDescription based upon print version of record. 311 $a0-470-82539-1 320 $aIncludes bibliographical references and index. 327 $aIslamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding? 327 $aWhy Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? 327 $aThe Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? 327 $aCase Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands 327 $aSummary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary 327 $a9: Key Success Factors and Strategies for Aspiring Islamic Brands 330 $aIslamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market rep 606 $aBranding (Marketing)$zIslamic countries 606 $aMarkets$zIslamic countries 607 $aIslamic countries$xCommerce 615 0$aBranding (Marketing) 615 0$aMarkets 676 $a381.088297 676 $a658.80091767 700 $aTemporal$b Paul$0289062 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910877175403321 996 $aIslamic branding and marketing$94199165 997 $aUNINA