LEADER 04365nam 2200589 a 450 001 9910876952603321 005 20200520144314.0 010 $a1-119-20883-1 010 $a1-280-90095-4 010 $a9786610900954 010 $a0-470-51323-3 035 $a(CKB)1000000000356709 035 $a(EBL)297477 035 $a(OCoLC)465642226 035 $a(SSID)ssj0000170676 035 $a(PQKBManifestationID)12002123 035 $a(PQKBTitleCode)TC0000170676 035 $a(PQKBWorkID)10243538 035 $a(PQKB)11770637 035 $a(MiAaPQ)EBC297477 035 $a(EXLCZ)991000000000356709 100 $a20070322d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe hidden art of interviewing people $ehow to get them to tell you the truth /$fNeil McPhee and Roger Terry 210 $aChichester, England ;$aHoboken, NJ $cJohn Wiley & Sons$dc2007 215 $a1 online resource (383 p.) 300 $aDescription based upon print version of record. 311 $a0-470-06079-4 320 $aIncludes bibliographical references (p. [329]) and index. 327 $aTHE HIDDEN ART OF INTERVIEWING PEOPLE; CONTENTS; FOREWORD; ACKNOWLEDGEMENTS; ABOUT THE AUTHORS; INTRODUCTION; CHAPTER 1: TAKING THE BRIEF; WHAT'S IN THIS CHAPTER?; THE IMPORTANCE OF THE FIRST STEPS; BEING AT YOUR BEST; THE DANCE OF COMMUNICATION; READING THE SIGNPOSTS; TRUE LISTENING; QUALITY QUESTIONS; ELICITING VALUES; SETTING THE SCENE - NLP FRAMES; CHECKLIST FOR TAKING THE BRIEF; CHAPTER 2: RESPONDING TO THE BRIEF; WHAT'S IN THIS CHAPTER?; WHAT'S THE POINT OF WRITING A PROPOSAL?; PROPOSAL OR ACTION PLAN?; THE POWER OF WORDS; USING VALUES TO ENHANCE THE ACTION PLAN 327 $aDOCUMENT STYLE AND CONSTRUCTIONTHINKING LIKE THE CLIENT; ACTION PLAN WRITING GUIDELINES; CHAPTER 3: THE SAMPLE; WHAT'S IN THIS CHAPTER?; RECRUITMENT; CHARACTERISTICS; VAK SUBQUOTAS; RECRUITMENT APPROACHES; CHAPTER 4: RESEARCH INTERVIEWS; WHAT'S IN THIS CHAPTER?; OVERVIEW; HOW WE CREATE OUR REALITY; HOW DOES THE PROCESS OF FILTERS AND COMMUNICATION WORK?; REFRAMING; ENVIROMETICS; RAPPORT; ROLE; THE TOPIC GUIDE; HANDLING INDIVIDUALS; ANIMATING THE GROUP; GROUPS VS DEPTHS; PROJECTIVE AND ENABLING TECHNIQUES; CHAPTER 5: UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO; WHAT'S IN THIS CHAPTER? 327 $aUNDERSTANDING PEOPLETHE FIVE SENSORY FILTERS; EYE ACCESSING CUES; PRIMARY INTEREST OR FOCUS OF ATTENTION; GLOBAL-SPECIFIC: CHUNK SIZE; RELATIONAL SORT FOR DECISION: SAMENESS-DIFFERENCE (MATCHING-MISMATCHING); MOTIVATING ATTENTION FILTERS; OPTIONS-PROCEDURES; TIME SORT: PAST, PRESENT, FUTURE; DECISION-MAKING; USAGE; CHAPTER 6: THE ANALYSIS; WHAT'S IN THIS CHAPTER?; TO ANALYSE OR NOT TO ANALYSE?; ONE WAY OF WORKING; RECORDING THE INTERVIEW; ANALYSIS; HOW DO WE ELICIT THIS INFORMATION?; SUMMARY; CHAPTER 7: PRESENTING YOUR FINDINGS; WHAT'S IN THIS CHAPTER?; PUTTING IT ALL TOGETHER 327 $aTHE PRESENTATION PROCESSVIDEOCONFERENCING; CHAPTER 8: ETHICS, ECOLOGY AND CODES OF PRACTICE; WHAT'S IN THIS CHAPTER?; WHAT DO WE MEAN BY ECOLOGY?; MANIPULATION; ECOLOGY: NLP STYLE; ETHICS AND QUALIFICATIONS; CODES OF PRACTICE; CHAPTER 9: CONVERSATION PIECES; GLOSSARY; REFERENCES; INDEX 330 $aThere is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related tech 606 $aInterviewing in marketing research 606 $aNeurolinguistic programming 615 0$aInterviewing in marketing research. 615 0$aNeurolinguistic programming. 676 $a658.8/3 700 $aMcPhee$b Neil$01757689 701 $aTerry$b Roger$f1956-$01757690 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910876952603321 996 $aThe hidden art of interviewing people$94195625 997 $aUNINA