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010   $a9783031540936$b(electronic bk.)
010   $z9783031540929
024 7 $a10.1007/978-3-031-54093-6
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035   $a(Au-PeEL)EBL31505982
035   $a(CKB)32575378000041
035   $a(DE-He213)978-3-031-54093-6
035   $a(OCoLC)1443489075
035   $a(EXLCZ)9932575378000041
100   $a20240627d2024      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDesigning Luxury Brands $eThe Art and Science of Creating Game-Changers /$fby Diana Derval
205   $a2nd ed. 2024.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2024.
215   $a1 online resource (255 pages)
225 1 $aManagement for Professionals,$x2192-810X
311 08$aPrint version: Derval, Diana Designing Luxury Brands Cham : Springer International Publishing AG,c2024 9783031540929 
327   $a1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion -- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD -- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors -- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success -- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense -- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements -- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time -- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight -- 12. Finding the Right Influencers, KOLs, and the Sense of Smell.
330   $aThis book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers? preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
410  0$aManagement for Professionals,$x2192-810X
606   $aBranding (Marketing)
606   $aPsychology
606   $aMarketing
606   $aConsumer behavior
606   $aPsychobiology
606   $aHuman behavior
606   $aBranding
606   $aBehavioral Sciences and Psychology
606   $aMarketing
606   $aConsumer Behavior
606   $aBehavioral Neuroscience
615  0$aBranding (Marketing)
615  0$aPsychology.
615  0$aMarketing.
615  0$aConsumer behavior.
615  0$aPsychobiology.
615  0$aHuman behavior.
615 14$aBranding.
615 24$aBehavioral Sciences and Psychology.
615 24$aMarketing.
615 24$aConsumer Behavior.
615 24$aBehavioral Neuroscience.
676   $a658.827
700   $aDerval$b Diana$01062601
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910869184303321
996   $aDesigning Luxury Brands$92526863
997   $aUNINA