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010   $a9783031621352$b(electronic bk.)
010   $z9783031621345
024 7 $a10.1007/978-3-031-62135-2
035   $a(MiAaPQ)EBC31497575
035   $a(Au-PeEL)EBL31497575
035   $a(CKB)32320330400041
035   $a(DE-He213)978-3-031-62135-2
035   $a(OCoLC)1442940587
035   $a(EXLCZ)9932320330400041
100   $a20240620d2024      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvances in Digital Marketing and eCommerce $eFifth International Conference, 2024 /$fedited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024.
215   $a1 online resource (327 pages)
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254
311 08$aPrint version: Martínez-López, Francisco J. Advances in Digital Marketing and ECommerce Cham : Springer International Publishing AG,c2024 9783031621345 
327   $aNegative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
330   $aThe Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. .
410  0$aSpringer Proceedings in Business and Economics,$x2198-7254
606   $aTelemarketing
606   $aInternet marketing
606   $aBusiness information services
606   $aElectronic commerce
606   $aDigital Marketing
606   $aIT in Business
606   $ae-Commerce and e-Business
615  0$aTelemarketing.
615  0$aInternet marketing.
615  0$aBusiness information services.
615  0$aElectronic commerce.
615 14$aDigital Marketing.
615 24$aIT in Business.
615 24$ae-Commerce and e-Business.
676   $a658.872
676   $a659.144
700   $aMartínez-López$b Francisco J$0846757
701   $aMartinez$b Luis F$01772132
701   $aBrüggemann$b Philipp$01772133
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910866572103321
996   $aAdvances in Digital Marketing and eCommerce$94271869
997   $aUNINA