LEADER 00710nam 2200229 450 001 9910594685403321 005 20221017115601.0 100 $a20221017d1945----u y0engy50 ba 101 0 $aeng 102 $aGB 105 0 $a 00 200 1 $a<> Background of the PostClassical Legislation on Illegitimacy$fWolff Hans Julius 210 $aU.S.A.$cThe Catholic University of America Press$d1945 215 $ap. 21-45$c8° 676 $a340$v19 700 1$aWolff,$bHans Julius$0459689 901 1$aBK 912 $a9910594685403321 952 1$aBibl. Solazzi Busta W 33$b64375$4FGBC 959 01$aFGBC 996 $aBackground of the PostClassical Legislation on Illegitimacy$92921058 997 $aUNINA LEADER 03718nam 22006255 450 001 9910865279703321 005 20240627163014.0 010 $a9789819734542$b(electronic bk.) 010 $z9789819734535 024 7 $a10.1007/978-981-97-3454-2 035 $a(MiAaPQ)EBC31359050 035 $a(Au-PeEL)EBL31359050 035 $a(CKB)32200402000041 035 $a(DE-He213)978-981-97-3454-2 035 $a(EXLCZ)9932200402000041 100 $a20240531d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDecoding Digital Consumer Behavior $eBridging Theory and Practice /$fby Alfonso Pellegrino 205 $a1st ed. 2024. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2024. 215 $a1 online resource (156 pages) 311 08$aPrint version: Pellegrino, Alfonso Decoding Digital Consumer Behavior Singapore : Springer,c2024 9789819734535 327 $aEvolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions -- Digital Consumption and Risks -- Consumer Expectations in the Digital Environment -- Memory: How it Works and How to Become "Unforgettable" in a Digital World -- Online Persuasive Communication and its Applications -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach -- Experience at the Core: Digital Customer Experience and Customer Satisfaction. 330 $aThis book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior. 606 $aTelemarketing 606 $aInternet marketing 606 $aAdvertising$xPsychological aspects 606 $aConsumer satisfaction 606 $aAdvertising 606 $aDigital Marketing 606 $aAdvertising Psychology 606 $aCustomer Satisfaction 606 $aAdvertising 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aAdvertising$xPsychological aspects. 615 0$aConsumer satisfaction. 615 0$aAdvertising. 615 14$aDigital Marketing. 615 24$aAdvertising Psychology. 615 24$aCustomer Satisfaction. 615 24$aAdvertising. 676 $a658.872 676 $a659.144 700 $aPellegrino$b Alfonso$01742436 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910865279703321 996 $aDecoding Digital Consumer Behavior$94169217 997 $aUNINA