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100   $a20200901d2020      u|         0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConsumer Voice $eThe Democratization of Consumption Markets in the Digital Age /$fby S. Umit Kucuk
205   $a1st ed. 2020.
210   $cSpringer International Publishing$d2020
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020.
215   $a1 online resource (134 pages) $cillustrations
300   $aIncludes index.
311   $a3-030-53982-2 
327   $aChapter 1: Voice -- Chapter 2: Consumer Voice -- Chapter 3: Voicesumers -- Chapter 4: How to Voice -- Chapter 5: Voiceconomics.
330   $aThis book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers. S. Umit Kucuk is Faculty Member at the University of Washington, Tacoma, USA. He is widely published in Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, Psychology & Marketing and Technovation, among others. He is the author of Brand Hate: Navigating Consumer Negativity in the Digital World, 2nd Edition and Visualizing Marketing: From Abstract to Intuitive.
606   $aMarketing
606   $aMotivation research (Marketing)
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060
615  0$aMarketing.
615  0$aMotivation research (Marketing)
615 14$aMarketing.
615 24$aConsumer Behavior.
676   $a658.8342
676   $a650
700   $aKucuk$b S. Umit$4aut$4http://id.loc.gov/vocabulary/relators/aut$0861709
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910863191703321
996   $aConsumer Voice$94166791
997   $aUNINA