LEADER 01268nam0-22003611i-450- 001 990006758270403321 005 20120626095300.0 035 $a000675827 035 $aFED01000675827 035 $a(Aleph)000675827FED01 035 $a000675827 100 $a20010426d1986----km-y0itay50------ba 101 0 $afre 102 $aFR 105 $ay-------001yy 200 1 $a<>universités européennes du XVI au XVIII siècle$ehistoire sociale des populations étudiantes$fétudes rassemblees par Dominique Julia, Jacques Revel, Roger Chartier 210 $aParis$cÉditions de l'École des hautes études en sciences sociales$d1986 215 $av.$d23 cm 225 1 $aRecherches d'histoire et de sciences sociales$v17 327 0 $a1.: Boheme, Espagne, Etats italiens, Pays germaniques, Pologne, Provinces-Unies 676 $a301 702 1$aJulia,$bDominique$f<1940- > 702 1$aRevel,$bJacques$f<1942- > 702 1$aChartier,$bRoger$f<1945- > 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990006758270403321 952 $aSDI-KF 620$bs.i.$fSDI 952 $aCOLLEZ. 1213 (17)$b4888$fFSPBC 959 $aFSPBC 959 $aFGBC 996 $aUniversités européennes du XVI au XVIII siècle$9630127 997 $aUNINA LEADER 03415nam 22005295 450 001 9910863191703321 005 20240619142551.0 010 $a3-030-53983-0 024 7 $a10.1007/978-3-030-53983-2 035 $a(CKB)4100000011413816 035 $a(MiAaPQ)EBC6331601 035 $a(DE-He213)978-3-030-53983-2 035 $a(PPN)250223392 035 $a(EXLCZ)994100000011413816 100 $a20200901d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConsumer Voice $eThe Democratization of Consumption Markets in the Digital Age /$fby S. Umit Kucuk 205 $a1st ed. 2020. 210 $cSpringer International Publishing$d2020 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (134 pages) $cillustrations 300 $aIncludes index. 311 $a3-030-53982-2 327 $aChapter 1: Voice -- Chapter 2: Consumer Voice -- Chapter 3: Voicesumers -- Chapter 4: How to Voice -- Chapter 5: Voiceconomics. 330 $aThis book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers. S. Umit Kucuk is Faculty Member at the University of Washington, Tacoma, USA. He is widely published in Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, Psychology & Marketing and Technovation, among others. He is the author of Brand Hate: Navigating Consumer Negativity in the Digital World, 2nd Edition and Visualizing Marketing: From Abstract to Intuitive. 606 $aMarketing 606 $aMotivation research (Marketing) 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 606 $aConsumer Behavior$3https://scigraph.springernature.com/ontologies/product-market-codes/513060 615 0$aMarketing. 615 0$aMotivation research (Marketing) 615 14$aMarketing. 615 24$aConsumer Behavior. 676 $a658.8342 676 $a650 700 $aKucuk$b S. Umit$4aut$4http://id.loc.gov/vocabulary/relators/aut$0861709 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910863191703321 996 $aConsumer Voice$94166791 997 $aUNINA