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010   $a3-030-54330-7
024 7 $a10.1007/978-3-030-54330-3
035   $a(CKB)4100000011513431
035   $a(MiAaPQ)EBC6381124
035   $a(DE-He213)978-3-030-54330-3
035   $a(EXLCZ)994100000011513431
100   $a20201019d2020      u|         0
101 0 $aeng
135   $aurcz#---auuu|
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBehavioral Economics and Finance Leadership $eNudging and Winking to Make Better Choices /$fby Julia Puaschunder
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (xi, 183 pages : illustrations (some colour))
311 08$a3-030-54329-3 
327   $aPart I: Behavioral Economics -- Part II: Digital Behavioral Economics -- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics.
330   $aThis book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.
606   $aExperimental economics
606   $aEconomics$xPsychological aspects
606   $aStrategic planning
606   $aLeadership
606   $aPolitical leadership
606   $aPsychobiology
606   $aHuman behavior
606   $aExperimental Economics
606   $aBehavioral Finance
606   $aBusiness Strategy and Leadership
606   $aPolitical Leadership
606   $aBehavioral Neuroscience
615  0$aExperimental economics.
615  0$aEconomics$xPsychological aspects.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aPolitical leadership.
615  0$aPsychobiology.
615  0$aHuman behavior.
615 14$aExperimental Economics.
615 24$aBehavioral Finance.
615 24$aBusiness Strategy and Leadership.
615 24$aPolitical Leadership.
615 24$aBehavioral Neuroscience.
676   $a330.019
700   $aPuaschunder$b Julia M.$0925268
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910863186603321
996   $aBehavioral economics and finance leadership$92161905
997   $aUNINA