LEADER 03328oam 2200589M 450 001 9910861996103321 005 20240513155334.0 010 $a1-000-36054-7 010 $a0-429-31751-4 010 $a1-000-36044-X 035 $a(CKB)4100000011704704 035 $a(MiAaPQ)EBC6450695 035 $a(OCoLC)1242384586 035 $a(OCoLC-P)1242384586 035 $a(FlBoTFG)9780429317514 035 $a(CaSebORM)9781000360547 035 $a(EXLCZ)994100000011704704 100 $a20210315d2021 uy 0 101 0 $aeng 135 $aur|n||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aUnlocking strategic innovation $ecompetitive success in a disruptive environment /$fSurja Datta, Sandeep Roy and Tobias Kutzewski 205 $a1st ed. 210 1$aNew York :$cRoutledge,$d2021. 215 $a1 online resource (159 pages) $cillustrations (black and white.) 311 $a0-367-32250-1 311 $a0-367-32249-8 327 $a1. Introduction 2. Globalization, Digitization and Disruptive Uncertainty 3. Resources: Assets Capabilities, and Strategic Positioning 4. Recombination: The Process of Innovation 5. Reach: Going Global 6. Roots: Power of the Place 7. Creating Options: Harnessing the Power of Uncertainty 8. Bringing it All Together 330 $a"This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalisation and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalised and digitised world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It should also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment"-- 606 $aCompetition 606 $aBusiness enterprises$xTechnological innovations 606 $aBusiness enterprises$xInternational cooperation 606 $aStrategic planning 606 $aGlobalization$xEconomic aspects 615 0$aCompetition. 615 0$aBusiness enterprises$xTechnological innovations. 615 0$aBusiness enterprises$xInternational cooperation. 615 0$aStrategic planning. 615 0$aGlobalization$xEconomic aspects. 676 $a338.6048 676 $a658.4063 700 $aDatta$b Surja$01062255 702 $aRoy$b Sandeep$f1965- 702 $aKutzewski$b Tobias$f1980- 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910861996103321 996 $aUnlocking strategic innovation$94167768 997 $aUNINA