LEADER 02540nam 2200505Ia 450 001 9910861956103321 005 20240426104009.0 010 $a3-8394-7191-5 024 7 $a10.1515/9783839471913 035 $a(CKB)31435296000041 035 $a(DE-B1597)672713 035 $a(DE-B1597)9783839471913 035 $a(MiAaPQ)EBC31281543 035 $a(Au-PeEL)EBL31281543 035 $a(EXLCZ)9931435296000041 100 $a20240426h20242024 fg 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Prize of Success $eThe Swiss Design Awards and the Closed Networks of Promotion /$fJonas Berthod 205 $a1st ed. 210 1$aBielefeld : $ctranscript Verlag, $d[2024] 210 4$dİ2024 215 $a1 online resource (256 p.) 225 0 $aDesign ;$v64 311 $a3-8376-7191-7 327 $tFrontmatter -- $tContents -- $t1 INTRODUCTION -- $t2 FROM COMMERCE TO CULTURE: THE ARC OF DESIGN PROMOTION 1917-2001 -- $t3 PROMOTIONAL SHIFT: THE SWISS DESIGN AWARDS? 2002 RELAUNCH -- $t4 PROFESSIONAL SHIFT: THE ARRIVAL OF THE ?NEW SCHOOL? -- $t5 THE TAKEOVER: THE NEWCOMERS? APPROPRIATION OF DESIGN PROMOTION 1999-2020 -- $t6 THE PRIZE OF SUCCESS -- $t7 APPENDIX 330 $aIn the small world of Swiss graphic design, prizes such as the Swiss Design Awards (SDA) are followed closely. The winners' works are admired, envied and emulated. The generous prize money allows designers to launch their careers and focus on lesser paid but critically recognised work. Awards thus play the role of bellwethers of the scene. However, criticisms inevitably arise. Speaking in hushed tones, designers speculate as to why a colleague won over another. Rumours have it that jury members favour their inner circles and exclude competitors. Analysing this universe in detail, Jonas Berthod retraces the recent history of the SDA and the emergence of a new design culture in Switzerland. 410 0$aDesign Series 606 $aDESIGN / History & Criticism$2bisacsh 610 $aCultural Graphic Design. 610 $aDesign Promotion. 610 $aDesign. 610 $aSwiss Design Awards. 610 $aSwitzerland. 615 7$aDESIGN / History & Criticism. 700 $aBerthod$b Jonas, $4aut$4http://id.loc.gov/vocabulary/relators/aut$01740701 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910861956103321 996 $aThe Prize of Success$94166498 997 $aUNINA