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035   $a(OCoLC)1490380077
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101 0 $aeng
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181   $ctxt$2rdacontent
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200 10$aStrategic Innovative Marketing and Tourism $eCurrent Trends and Future Outlook?10th ICSIMAT, Ionian Islands, Greece, 2023 /$fedited by Androniki Kavoura, Teresa Borges-Tiago, Flavio Tiago
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024.
215   $a1 online resource (XXIX, 1044 p. 114 illus., 103 illus. in color.) 
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254
311 08$a9783031510373 
311 08$a3031510372 
330   $aThis open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
410  0$aSpringer Proceedings in Business and Economics,$x2198-7254
606   $aTourism
606   $aManagement
606   $aMarketing
606   $aSustainability
606   $aTourism Management
606   $aMarketing
606   $aSustainability
615  0$aTourism.
615  0$aManagement.
615  0$aMarketing.
615  0$aSustainability.
615 14$aTourism Management.
615 24$aMarketing.
615 24$aSustainability.
676   $a338.4791
676   $a658
702   $aKavoura$b Androniki$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aBorges-Tiago$b Teresa$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aTiago$b Flavio$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910861945703321
996   $aStrategic Innovative Marketing and Tourism$92089708
997   $aUNINA