LEADER 04276oam 22006492 450 001 9910860860803321 005 20240513130729.0 010 $a1-00-300572-1 010 $a1-003-00572-1 010 $a1-000-17725-4 010 $a1-000-17741-6 024 8 $a10.4324/9781003005728 035 $a(CKB)4100000011436477 035 $a(MiAaPQ)EBC6340980 035 $a(OCoLC)1151490527$z(OCoLC)1194960838$z(OCoLC)1195451744 035 $a(OCoLC-P)1151490527 035 $a(FlBoTFG)9781003005728 035 $a(EXLCZ)994100000011436477 100 $a20200414d2021 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStrategic internal communication $ea practitioner's guide to implementing cutting-edge methods for improved workplace culture /$fSusanne Dahlman, Mats Heide 205 $a1st ed. 210 1$aAbingdon, Oxon :$cRoutledge,$d2021. 215 $a1 online resource (xi, 155 pages) $cillustrations 311 18$a0-367-43538-1 320 $aIncludes bibliographical references and index. 327 $aIntroduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward. 330 $a"What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and to emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization - managers, coworkers and communication professionals. Traditionally there has been too much emphasize on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, professor in strategic communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to that demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students"--$cProvided by publisher. 606 $aCommunication in management 606 $aCommunication in organizations 606 $aCorporate culture 606 $aOrganizational behavior 606 $aComunicació en l'administració$2lemac 606 $aComunicació en l'empresa$2lemac 606 $aCultura organitzativa$2lemac 606 $aConducta organitzacional$2lemac 615 0$aCommunication in management. 615 0$aCommunication in organizations. 615 0$aCorporate culture. 615 0$aOrganizational behavior. 615 7$aComunicació en l'administració. 615 7$aComunicació en l'empresa. 615 7$aCultura organitzativa. 615 7$aConducta organitzacional. 676 $a658.45 700 $aDahlman$b Susanne$f1964-$01740414 702 $aHeide$b Mats 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910860860803321 996 $aStrategic internal communication$94166078 997 $aUNINA