LEADER 04509nam 22006255 450 001 9910855377403321 005 20240426093323.0 010 $a9783031556159 024 7 $a10.1007/978-3-031-55615-9 035 $a(CKB)31801762100041 035 $a(MiAaPQ)EBC31306238 035 $a(Au-PeEL)EBL31306238 035 $a(DE-He213)978-3-031-55615-9 035 $a(EXLCZ)9931801762100041 100 $a20240425d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRole of Explainable Artificial Intelligence in E-Commerce /$fedited by Loveleen Gaur, Ajith Abraham 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (0 pages) 225 1 $aStudies in Computational Intelligence,$x1860-9503 ;$v1094 311 08$a9783031556142 320 $aIncludes bibiliographical references. 327 $a1. Introduction to XAI in E-Commerce -- 2. Explainable Artificial Intelligence (XAI) for Managing Customer Needs in E-Commerce: a Systematic Review -- 3. Decoding the Recommender System: A Comprehensive Guide to Explainable AI in E-commerce -- 4. The AI Revolution in E-Commerce: Personalization and Predictive Analytics -- 5. Impact of Artificial Intelligence on Purchase Intention: A bibliometric analysis -- 6. Chatbot-XAI ? The New Age Artificial Intelligence Communication tool for E-Commerce -- 7. Demystifying Applications of Explainable Artificial Intelligence (XAI) in e-Commerce -- 8. From Algorithms to Ethics: XAI's Impact on E-Commerce. 330 $aThe technological boom has provided consumers with endless choices, removing the hindrance of time and place. Understanding the dynamic and competitive business environment, marketers know they need to reinforce indestructible customer experience with the support of algorithmic configurations to minimize human intrusion. World Wide Web (WWW) and online marketing have changed the way of conducting business; with artificial intelligence (AI), business houses can furnish a customized experience to fulfil the perceived expectation of the customer. Artificial intelligence bridges the gap between business and prospective clients, provides enormous amounts of information, prompts grievance redressal system, and further complements the client?s preference. The opportunities online marketing offers with the blend of artificial intelligence tools like chatbots, recommenders, virtual assistance, and interactive voice recognition create improved brand awareness, better customer relationship marketing, and personalized product modification. Explainable AI provides the subsequent arena of human?machine collaboration, which will complement and support marketers and people so that they can make better, faster, and more accurate decisions. According to PwC?s report on Explainable AI(XAI), AI will have $15.7 trillion of opportunity by 2030. However, as AI tools become more advanced, more computations are done in a ?black box? that humans can hardly comprehend. But the rise of AI in business for actionable insights also poses the following questions: How can marketers know and trust the reasoning behind why an AI system is making recommendations for action? What are the root causes and steering factors? Thus, transparency, trust, and a good understanding of expected business outcomes are increasingly demanded. 410 0$aStudies in Computational Intelligence,$x1860-9503 ;$v1094 606 $aBusiness information services 606 $aArtificial intelligence 606 $aEngineering$xData processing 606 $aComputational intelligence 606 $aIT in Business 606 $aArtificial Intelligence 606 $aData Engineering 606 $aComputational Intelligence 615 0$aBusiness information services. 615 0$aArtificial intelligence. 615 0$aEngineering$xData processing. 615 0$aComputational intelligence. 615 14$aIT in Business. 615 24$aArtificial Intelligence. 615 24$aData Engineering. 615 24$aComputational Intelligence. 676 $a006.3 702 $aGaur$b Loveleen 702 $aAbraham$b Ajith$f1968- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910855377403321 996 $aRole of Explainable Artificial Intelligence in E-Commerce$94247340 997 $aUNINA