LEADER 04082nam 22005655 450 001 9910854400703321 005 20250407103317.0 010 $a9781479882281 010 $a1479882283 024 7 $a10.18574/9781479882281 035 $a(MiAaPQ)EBC5345765 035 $a(DE-B1597)547725 035 $a(OCoLC)1078636918 035 $a(DE-B1597)9781479882281 035 $a(CKB)4100000007210360 035 $a(ODN)ODN0004022019 035 $a(MdBmJHUP)musev2_124789 035 $a(EXLCZ)994100000007210360 100 $a20200608h20192019 fg 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNetflix Nations $ethe geography of digital distribution 210 1$aNew York :$cNew York University Press,$d2019. 215 $a1 online resource (134 pages) 225 0 $aCritical cultural communication. 311 08$a1-4798-4151-X 320 $aIncludes bibliographical references (pages 191-216) and index. 327 $tWhat is Netflix? --$tTransnational television: from broadcast to broadband --$tThe infrastructures of streaming --$tMaking global markets --$tContent, catalogs, and cultural imperialism --$tThe proxy wars. 330 $aHow streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging--including Netflix, the world's largest subscription video-on-demand service.Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age.Netflix Nations addresses a fundamental tension in the digital media landscape - the clash between the internet's capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users ("this video is not available in your region"); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix's ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment 410 0$aCritical cultural communication. 606 $aVideo-on-demand 606 $aStreaming video 606 $aTelevision broadcasting 606 $aInternational broadcasting 608 $aElectronic books. 615 0$aVideo-on-demand. 615 0$aStreaming video. 615 0$aTelevision broadcasting. 615 0$aInternational broadcasting. 676 $a384.55/502854678 686 $aAP 34450$2rvk 700 $aLobato$b Ramon$01029193 801 0$bDE-B1597 801 1$bDE-B1597 912 $a9910854400703321 996 $aNetflix nations$92553399 997 $aUNINA