LEADER 01677nam 2200553Ia 450 001 9910463248603321 005 20200520144314.0 010 $a1-62674-000-3 035 $a(CKB)2670000000396859 035 $a(SSID)ssj0000950237 035 $a(PQKBManifestationID)11958288 035 $a(PQKBTitleCode)TC0000950237 035 $a(PQKBWorkID)11003501 035 $a(PQKB)10406436 035 $a(MiAaPQ)EBC1181948 035 $a(OCoLC)862135357 035 $a(MdBmJHUP)muse28625 035 $a(Au-PeEL)EBL1181948 035 $a(CaPaEBR)ebr10739783 035 $a(CaONFJC)MIL838058 035 $a(OCoLC)854520203 035 $a(EXLCZ)992670000000396859 100 $a20120503d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aI am because we are$b[electronic resource] $eAfrican wisdom in image and proverb /$fBetty Press ; proverbs compiled by Annetta Miller ; foreword by Joanne Veal Gabbin ; introduction by Christiana Chinwe Okechukwu ; afterword by Alison Nordstrom 205 $a1st ed. 210 $aSt. Paul, Minn. $cBooks for Africa$dc2011 215 $a180 p. $cill 300 $aIncludes index. 311 $a0-9835454-4-8 606 $aProverbs, African 606 $aQuotations 608 $aElectronic books. 615 0$aProverbs, African. 615 0$aQuotations. 676 $a398.96 700 $aPress$b Betty$0874502 701 $aMiller$b Annetta$0874503 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910463248603321 996 $aI am because we are$91952660 997 $aUNINA LEADER 03611nam 22006735 450 001 9910851984603321 005 20240420124823.0 010 $a9789819706075 010 $a9819706076 024 7 $a10.1007/978-981-97-0607-5 035 $a(CKB)31636476400041 035 $a(MiAaPQ)EBC31289766 035 $a(Au-PeEL)EBL31289766 035 $a(DE-He213)978-981-97-0607-5 035 $a(MiAaPQ)EBC31813161 035 $a(Au-PeEL)EBL31813161 035 $a(EXLCZ)9931636476400041 100 $a20240419d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital Marketing Technologies /$fby Hashem Aghazadeh, Mozhde Khoshnevis 205 $a1st ed. 2024. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2024. 215 $a1 online resource (238 pages) 311 08$a9789819706068 311 08$a9819706068 327 $aPart I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References. 330 $aThis book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). 606 $aMarketing 606 $aTelemarketing 606 $aInternet marketing 606 $aArtificial intelligence 606 $aManagement 606 $aMarketing 606 $aDigital Marketing 606 $aArtificial Intelligence 606 $aManagement 615 0$aMarketing. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aArtificial intelligence. 615 0$aManagement. 615 14$aMarketing. 615 24$aDigital Marketing. 615 24$aArtificial Intelligence. 615 24$aManagement. 676 $a658.872 700 $aAghazadeh$b Hashem$0985563 701 $aKhoshnevis$b Mozhde$01771436 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910851984603321 996 $aDigital Marketing Technologies$94260319 997 $aUNINA