LEADER 02894nam 22004813 450 001 9910847801403321 005 20240510084504.0 010 $a9789048555109 035 $a(CKB)31874993200041 035 $a(MiAaPQ)EBC31323855 035 $a(Au-PeEL)EBL31323855 035 $a(Exl-AI)31323855 035 $a(EXLCZ)9931874993200041 100 $a20240510d2024 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Platformisation of Consumer Culture $eA Digital Methods Guide 205 $a1st ed. 210 1$aAmsterdam :$cAmsterdam University Press,$d2024. 210 4$dİ2024. 215 $a1 online resource (282 pages) 225 1 $aDigital Studies ;$vv.4 311 08$a9789463729567 327 $aCover -- Table of Contents -- I. Introduction -- II. Methodological Framework -- 1. Consuming Nostalgia on Facebook -- 2. YouTube and the Radicalisation (?) of Consumption -- 3. The Platformisation of Music Genres on Spotify -- 4. Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture -- 5. Instagram Influencers at the Crossroads between Publics and Communities -- 6. Assessing the Impact of Kitchen Nightmares through TripAdvisor -- 7. Thinking of the Same Place: The Trivialisation of the Sharing Economy on Airbnb -- 8. Ephemeral Content and Ephemeral Consumption on TikTok -- III. Conclusion: Platforms and Consumer Research. What Next? -- Bibliography -- About the Authors -- Index$7Generated by AI. 330 $aThis book explores the intersection of digital methods and consumer culture, providing research strategies and techniques for understanding the role of digital platforms in shaping contemporary consumer behavior. It examines the impact of digital environments on consumer practices, identities, and social relations, highlighting phenomena such as influencer marketing, brand communities, and the influence of algorithms. The book aims to fill a gap in digital methods studies by focusing on consumer culture, which is a key aspect of the digital landscape. It is intended for scholars and researchers in fields such as sociology, marketing, and new media studies.$7Generated by AI. 410 0$aDigital Studies 606 $aConsumer behavior$7Generated by AI 606 $aDigital media$7Generated by AI 615 0$aConsumer behavior. 615 0$aDigital media. 700 $aCaliandro$b Alessandro$0767255 701 $aGandini$b Alessandro$0529489 701 $aBainotti$b Lucia$01741954 701 $aAnselmi$b Guido$01321601 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910847801403321 996 $aThe Platformisation of Consumer Culture$94168462 997 $aUNINA