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200 14$aThe Sociolinguistics of South African Television $eLanguage Ideologies in Selected Case Studies /$fby Kealeboga Aiseng
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2024.
215   $a1 online resource (0 pages)
311   $a3-031-54914-7 
320   $aIncludes bibliographical references and index.
327   $aChapter 1: Introduction -- Chapter 2: Theoretical Underpinnings -- Chapter 3: Zulu Ethnolinguistic Nationalism -- Chapter 4: The Emergence of isiZulu in Skeem Saam (2011) and The ?Loss of Ethnolinguistic Pluralism? at the SABC 1 -- Chapter 5: Ideologies of Colonial-Apartheid Linguistic Order -- Chapter 6: A Quest for Ethnic Media: Form and Content in the Case of Muvhango -- Chapter 7: Conclusion.
330   $aThis book explores the interwoven relationship between language, media, and society in post-Apartheid South Africa. The author examines selected case studies from the sociolinguistic landscape of South African television, analysing dominant language ideologies and illuminating the challenges, opportunities, and potential for transformation. He argues for the power of television in shaping language ideologies, fostering cultural understanding, and advocating for more inclusive and equitable language usage in the media. This book contributes to the field of sociolinguistics by emphasizing the complexity of multilingualism in South Africa and inviting ongoing exploration and dialogue in this landscape. It will be of interest to students and scholars of Sociolinguistics, Media Studies, African Culture and History, and Language Policy and Planning. Kealeboga Aiseng is a Senior Lecturer in the Journalism and Media Studies department at Rhodes University, Makhanda, South Africa. He holds a PhD in African Languages and Linguistics from the University of the Witwatersrand, South Africa. His research interests are sociolinguistics, language policy, African popular culture, new media, and film studies, and he has published articles in local and international journals.
606   $aSociolinguistics
606   $aTelevision broadcasting
606   $aMotion pictures$xAfrica
606   $aLanguage policy
606   $aSociolinguistics
606   $aTelevision Studies
606   $aAfrican Film and TV
606   $aLanguage Policy and Planning
615  0$aSociolinguistics.
615  0$aTelevision broadcasting.
615  0$aMotion pictures$xAfrica.
615  0$aLanguage policy.
615 14$aSociolinguistics.
615 24$aTelevision Studies.
615 24$aAfrican Film and TV.
615 24$aLanguage Policy and Planning.
676   $a306.440968
700   $aAiseng$b Kealeboga$01736376
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910847589103321
996   $aThe Sociolinguistics of South African Television$94156224
997   $aUNINA