LEADER 04979nam 22006375 450 001 9910847582003321 005 20240416090342.0 010 $a3-031-55736-0 024 7 $a10.1007/978-3-031-55736-1 035 $a(CKB)31491612200041 035 $a(MiAaPQ)EBC31278646 035 $a(Au-PeEL)EBL31278646 035 $a(DE-He213)978-3-031-55736-1 035 $a(EXLCZ)9931491612200041 100 $a20240415d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvertising Literacy for Young Audiences in the Digital Age $eA Critical Attitude to Embedded Formats /$fedited by Beatriz Feijoo, Erika Fernández Gómez 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (173 pages) 311 $a3-031-55735-2 320 $aIncludes bibliographical references and index. 327 $aChapter 1: Children's Advertising Literacy in the Current Digital Landscape -- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors -- Chapter 3: Reflecting on Challenges: Children's Advertising Litera-cy in Navigating Persuasive Mobile Content -- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review -- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment -- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy -- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions -- Chapter 8: The ethical and moral dimension of advertising literacy -- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation -- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks -- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences. 330 $aThis book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sector evolves, incorporating new formats like branded content and influencer marketing, the frontiers between commercial content and regular media become blurred, posing a challenge for children and adolescents to discern persuasive intent in advertising and distinguish advertising from other media content. In this context, it is crucial to assess children and adolescents? preparedness to navigate digital advertising effectively by understanding their level of advertising literacy. With a higher level of advertising literacy, young audiences can evaluate advertisements, considering factors such as product appeal, presentation, and relevance to their experiences, as well as grasp the purpose behind advertising and the techniques employed. This contributed volume brings together empirical studies and literature reviews to present an overview of the current research on advertising literacy among boys and girls aged between 10 and 17 in different countries to help educators, policymakers, advertisers, and society at large collaborate in nurturing responsible, informed, and ethically conscious digital citizens. Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats will be of interest to researchers working with media education, media sociology and childhood and adolescence studies. It will also help educators and policymakers develop better strategies to prepare children and adolescents to navigate digital advertising effectively. . 606 $aMass media 606 $aSociology 606 $aSocial groups 606 $aMass media and education 606 $aDigital media 606 $aMedia Sociology 606 $aSociology of Family, Youth and Aging 606 $aMedia Education 606 $aDigital and New Media 615 0$aMass media. 615 0$aSociology. 615 0$aSocial groups. 615 0$aMass media and education. 615 0$aDigital media. 615 14$aMedia Sociology. 615 24$aSociology of Family, Youth and Aging. 615 24$aMedia Education. 615 24$aDigital and New Media. 676 $a306.3 702 $aFeijoo$b Beatriz 702 $aFerna?ndez Go?mez$b Erika 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910847582003321 996 $aAdvertising Literacy for Young Audiences in the Digital Age$94156158 997 $aUNINA