LEADER 04400nam 22005655 450 001 9910845488703321 005 20230512205148.0 010 $a9783031260827$b(electronic bk.) 010 $z9783031260810 024 7 $a10.1007/978-3-031-26082-7 035 $a(MiAaPQ)EBC7248768 035 $a(Au-PeEL)EBL7248768 035 $a(OCoLC)1379467975 035 $a(OCoLC)1380463665 035 $a(DE-He213)978-3-031-26082-7 035 $a(BIP)087248574 035 $a(PPN)270618724 035 $a(EXLCZ)9926637858600041 100 $a20230512d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNew Technologies in Luxury Consumption$b[electronic resource] $eEvidences from Research and Implications for Marketing Strategies /$fby Andrea Sestino, Cesare Amatulli 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (148 pages) 311 08$aPrint version: Sestino, Andrea New Technologies in Luxury Consumption Cham : Springer International Publishing AG,c2023 9783031260810 327 $aChapter 1: Introduction -- Chapter 2: The issue of integrating new technologies in luxury marketing. A literature review -- Chapter 3: Integrating smart objects and artificial intelligence in luxury fashion retail. The role of consumers? status consumption orientation -- Chapter 4: Integrating new technologies in luxury hospitality experiences. The effects of luxury hotel communication focus (traditionality vs. modernity), and consumers? materialism -- Chapter 5: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. ?smartness?), and the role of consumers? conspicuous consumption orientation -- Chapter 6: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. ?smartness?), and the role of consumers? conspicuous consumption orientation -- Chapter 7: Integrating new technologies in aesthetic clinical surgery: The role of consumers? vanity -- Chapter 8: Conclusions. 330 $aThis book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning. Andrea Sestino (Ph.D) is Adjunct Professor of Competitive Strategy at LUISS University, Italy. He is also a Research Fellow in Management and Marketing at the University of Rome Tre, Italy and a Research Assistant at the Catholic University of Sacred Heart. In addition, he has been an Expert Collaborator for the Italian Minister of Economic Development and is the co-author of Non-fungible Tokens (NFTs) (Palgrave McMillan, 2022), as well as several journal articles. Cesare Amatulli is Associate Professor of Marketing (University of Bari). He also teaches at LUISS University and at the University of Milan. He has been Visiting Researcher at the Ross School of Business (USA) and at the University of Hertfordshire (UK). He has published several articles in major international journals and is the co-author of Sustainable Luxury Brands (Palgrave Macmillan, 2017). 606 $aMarketing 606 $aLuxury goods industry 606 $aMarketing 606 $aLuxury 610 $aEconomics 610 $aBusiness & Economics 615 0$aMarketing. 615 0$aLuxury goods industry. 615 14$aMarketing. 615 24$aLuxury. 676 $a381.45 700 $aSestino$b Andrea$01250284 701 $aAmatulli$b Cesare$0477708 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910845488703321 996 $aNew Technologies in Luxury Consumption$94151150 997 $aUNINA