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101 0 $aeng
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200 10$aBringing the Soul Back to Marketing $eProceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11?14, 2023 /$fedited by Vincent Jeseo, Juliann Allen
205   $a1st ed. 2024.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024.
215   $a1 online resource (151 pages)
225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
311 08$a3-031-53285-6 
320   $aIncludes bibliographical references and index.
327   $aMass Customization?s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers? Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity.
330   $aThe ?soul? centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its ?soul?. This volume focuses on preserving the ?soul? of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
410  0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173
606   $aMarketing
606   $aStrategic planning
606   $aLeadership
606   $aSales management
606   $aMarketing
606   $aBusiness Strategy and Leadership
606   $aSales and Distribution
615  0$aMarketing.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aSales management.
615 14$aMarketing.
615 24$aBusiness Strategy and Leadership.
615 24$aSales and Distribution.
676   $a658.8
702   $aJeseo$b Vincent
702   $aAllen$b Juliann
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910845081803321
996   $aBringing the Soul Back to Marketing$94242484
997   $aUNINA