LEADER 03830nam 2200613 a 450 001 9910841324203321 005 20230606100556.0 010 $a1-119-20350-3 010 $a1-281-22202-X 010 $a9786611222024 010 $a0-470-24547-6 035 $a(CKB)1000000000413478 035 $a(EBL)331488 035 $a(OCoLC)437200169 035 $a(SSID)ssj0000130907 035 $a(PQKBManifestationID)12000134 035 $a(PQKBTitleCode)TC0000130907 035 $a(PQKBWorkID)10084548 035 $a(PQKB)10888531 035 $a(MiAaPQ)EBC331488 035 $a(EXLCZ)991000000000413478 100 $a20070914d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCorporate reputation$b[electronic resource] $e12 steps to safeguarding and recovering reputation /$fLeslie Gaines-Ross 210 $aHoboken, N.J. $cJohn Wiley & Sons$dc2008 215 $a1 online resource (205 p.) 300 $aDescription based upon print version of record. 311 $a0-470-17150-2 320 $aIncludes bibliographical references (p. 161-174) and index. 327 $aCorporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; A TIPPING POINT; REPUTATION ADVANTAGE; CHAPTER 2: REPUTATION LOSS; REPUTATION EROSION; THE NEW REPUTATION RULES OF ENGAGEMENT; CHAPTER 3: SECOND ACTS; REPUTATION RISING; ONE STEP AT A TIME; PART II; CHAPTER 4: RESCUE; STEP 1: TAKE THE HEAT- LEADER FIRST 327 $aSTEP 2: COMMUNICATE TIRELESSLYSTEP 3: DON'T UNDERESTIMATE YOUR CRITICS AND COMPETITORS; STEP 4: RESET THE COMPANY CLOCK; CONCLUSION; CHAPTER 5: REWIND; STEP 5: ANALYZE WHAT WENT WRONG AND RIGHT; STEP 6: MEASURE, MEASURE, AND MEASURE AGAIN; CONCLUSION; CHAPTER 6: RESTORE; STEP 7: RIGHT THE CULTURE; STEP 8: SEIZE THE SHIFT; STEP 9: BRAVE THE MEDIA; CONCLUSION; CHAPTER 7: RECOVER; STEP 10: BUILD A DRUMBEAT OF GOOD NEWS; STEP 11: COMMIT TO A MARATHON, NOT A SPRINT; STEP 12: MINIMIZE REPUTATION RISK; CONCLUSION; PART III; CHAPTER 8: RETURN TO FLIGHT; REPUTATION LOSS IS ALL BUT INEVITABLE 327 $aREPUTATION RECOVERY COMES WITH NO EXPIRATION DATEREPUTATION WOUNDS ARE OFTEN SELF-INFLICTED; NEW REPUTATION PERILS LIE AHEAD; REPUTATION RADAR IS NOT A LUXURY; REPUTATION HALOS DO NOT MAKE YOU A SAINT; REPUTATION IS AND ALWAYS WILL BE A JOB FOR CEOs; BEYOND THE BOTTOM LINE; REPUTATION CAPITAL RULES; NOTES; INDEX 330 $aPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation ""In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.""-Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation ""Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's r 606 $aCorporate image 606 $aResponsibility 606 $aCorporations$xPublic relations 606 $aOrganizational effectiveness 615 0$aCorporate image. 615 0$aResponsibility. 615 0$aCorporations$xPublic relations. 615 0$aOrganizational effectiveness. 676 $a659.2 700 $aGaines-Ross$b Leslie$01731168 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910841324203321 996 $aCorporate reputation$94143492 997 $aUNINA